Trademark evaluation refers to the process of evaluating the value of a trademark based on the registration status of the trademark, the status of trademark rights, market awareness, commercial value and other factors. Commonly used trademark evaluation methods mainly include the following:

1. Market comparison method: Determine based on information such as transaction prices, sales prices of similar trademarks that have been traded in the market, and sales prices of similar goods. The market value of the trademark.

2. Income method: Evaluate the value of a trademark based on the income it can bring. Income can be calculated through various methods such as income from the right to use the trademark, income from licensing, and value-added income.

3. Cost method: Based on the fees required for trademark application and registration, the fees required for trademark use and maintenance, and the benefits generated by the trademark, the cost of the trademark is comprehensively calculated to evaluate the value of the trademark.

4. Depreciation method: Calculate the value of a trademark based on its service life and degree of depreciation.

5. Brand influence method: Evaluate the value of a trademark based on the brand influence it represents, including factors such as brand awareness, reputation, loyalty, and reputation.

In the actual trademark evaluation process, a variety of evaluation methods are generally used for comprehensive analysis to obtain more accurate evaluation results. For questions related to assessment, you can click on the image to ask questions, and all questions will be answered.