Guojiao 1573 brand IP includes Guojiao 1573·Jiuxiangtang, Guojiao 1573·Ice JOYS”, Guojiao 1573·Seven Star Feast, etc.

Guojiao 1573 is a brand of Luzhou Guojiao 1573, a liquor brand owned by Luzhou Laojiao, is also the standard liquor for Chinese liquor appreciation.

Guojiao 1573 is one of the Luzhou Laojiao series liquors and originated during the Wanli period of the Ming Dynasty. That is, the "National Treasure Cellar" in 1573 AD) uses distilled wine brewing technology. The wine is colorless and transparent, has an elegant cellar aroma, is sweet and refreshing, soft and harmonious, has a long tail aroma, and has a typical style.

In November 1996, the State Council designated Luzhou Laojiao’s exquisite cellars with a history of more than 400 years as a national key cultural relic protection unit for protection. The cellars were built during the Wanli period of the Ming Dynasty and have been continuously used to this day. It has become the signing standard of Chinese liquor culture and a living cultural relic witness to the development of (solid) distilled wine brewing technology, so it is called the "National Cellar"