Well-known cross-border e-commerce brand

1. The mythical cross-border e-commerce brand Anker

Anker: A mobile power supply brand that emerged from Amazon, known in the industry as " Anker” model mainly establishes R&D supply chain support in Shenzhen by establishing overseas warehouses. Yang Meng, the founder of Anker, gave up the offer of being a Google engineer with an annual salary of 2 million and returned to China to start a business and open stores on eBay and Amazon. As a direct operation of its own brand, Anker's current focus markets are North America, Europe, Japan and China, and its business covers the world; many products are firmly at the forefront of global mainstream online markets such as Amazon and eBay; and they can maintain 2-3 times every year sales performance growth rate, has become the most successful global brand example.

Haiyi Co., Ltd. currently has several brands:

USB charging brand Anker (founded in 12 years)

Created the "Eufy" smart home appliance brand (2016 Founded in 2016)

Vehicle intelligent terminal brand "Roav" (founded in 2016)

2. BESTEK

BESTEK is a subsidiary of Guangdong Beste E-Commerce Co., Ltd. The company's brand is a very typical example of successful factory transformation. Take a look at the honors received in recent years.

In 2014, the brand won the first place in the inverter power supply rankings and became a quality seller on Amazon.

In 2015, Amazon won the "Quality Seller" award at the Amazon "Global Store" Seller Summit

In 2016, Amazon won the "Customer First" award at the "Global Store" Seller Summit .

In December 2016, Xu Xinhua, chairman of Bestek, won the title of "Top Ten Leaders in the Cross-border E-commerce Industry of Guangdong Province"

3. Aukey--a high-quality mobile power brand

Aoji International is a cross-border e-commerce company with a high-quality brand supply chain in China. Its sales channels have covered more than 200 countries and regions around the world, and it has its own efox series websites and coolicool website and other channel brands. Its brand Aukey is a very representative product.

4. Tenvis

Started from Huaqiangbei, is export-oriented, and relies on cross-border channels to form the IP camera brand overseas. Not many people in China are aware of the TENVIS brand network cameras, but TENVIS has gained a certain reputation in many overseas countries and regions. Founder Li Xiaoyou said that he used to do OEM work for well-known large companies abroad. The ex-factory price of a product was US$200 and the market price was US$2,000. The profits of this kind of OEM orders are severely squeezed and the orders are unstable. Later, Li Xiaoyou had to find other ways out and build his own brand. But it is not easy to build a brand.

5. THL

The transformation of THL, formerly a copycat mobile phone, has been difficult. After experiencing the pain of being cracked down on copycat mobile phones, THL is committed to developing mobile phones suitable for cross-border retail. Compared with well-known domestic mobile phones such as Lenovo and Huawei, which only have Chinese and English menus and single functions, the THL W8+ model not only has more than a dozen The latest Android system in multiple languages ??and with guaranteed quality, it quickly seizes the overseas Android smartphone market with the help of cross-border independent platforms.

6. Romwe

Design From China, a women’s fashion brand independently developed and designed by Romwe. The founder, Li Peng, previously worked for Nanjing Ketai, a well-known foreign trade B2C company. Romwe focuses on marketing and respects " "Strong Relationship Science". Li Peng said at another conference: Due to the fierce price war, the net profit of clothing has dropped to 5%. The road to branding is still long, but this is the only way to go, and only in this way can it last longer.

In addition, there are a considerable number of brand e-commerce companies that are top-notch in the sub-categories in overseas markets (represented by Amazon) and are unwilling to show their faces in the country, such as Clay Box in Shenzhen, Blues (Mobility) type headphones), Lansheng, sunvalley (Zebao, sunvalley) DKnight (jewelry box Bluetooth speakers), etc... are all representative works of cross-border e-commerce brands