First of all, we must prioritize. The group's logo can be placed in the size and position of the title, while the company's logo should be placed in a prominent position as an ordinary logo.

What we want to promote is our company, and the group also needs to be reflected, so we don’t want the two logos to be the same size, nor do we want the two logos to appear at the same time, which will cause confusion.

The company's logo is the core part of the corporate visual identity system. It is a systematic refinement of images and image numbers. After abstraction and concreteness are combined and unified, a highly concise graphic symbol is finally created, which should not only display the company's The business philosophy is consistent and easily applicable to practical applications.

Extended information:

There are also some things worth noting in the logo design process

1. Prevent similarity: One of the main functions of a brand logo is to Differentiate yourself from other product or service brands. If we follow the practices of other companies when designing logos, the recognition performance of the brand logo will be greatly weakened. Therefore, when we design, we must not only reflect the corporate image and product characteristics, but also reflect novel concepts and unique styles.

2. Size adjustment: Some logo patterns work well on business cards or seals, but they will be deformed when enlarged on billboards; some are just the opposite, with large logos compressed and deformed, and the original design The spirit and image become hollow. Therefore, in logo design, we must pay attention to the distortion caused by this enlargement or reduction.

3. Corrected illusions: Some corrections may be made to the psychological illusions of the public and consumers in design. For example, vertical lines are designed to appear distorted by the bevels of other parts.

4. To correct this illusion, the lines must be slightly tilted in opposite directions to maintain balance. Logo design should also pay attention to practical use issues. If the brand is likely to be used in a small space, the actual size of the logo needs to be smaller and should be manufactured using the same process.