The "Chun" brand organic fish bred in Qiandao Lake, Zhejiang, "the hometown of organic fish in China", has been officially recognized as a Chinese well-known trademark by the State Administration for Industry and Commerce. This is also the first Chinese well-known trademark for live fish in China.

According to a report by China News Service on June 10, it was recently learned from the relevant departments of Chun’an County, Hangzhou City that the first Chinese famous trademark of live fish in China has been settled in Qiandao Lake, “the hometown of organic fish in China” The "Chun" brand (organic fish) produced by the company was officially recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

In the latest list of well-known trademarks released by the Trademark Review and Adjudication Committee of the Trademark Office of the State Administration for Industry and Commerce, Zhejiang ranks first in the country with a total of 37.

In October 2000, Chunpai organic fish was the first to pass the organic certification of the State Environmental Protection Administration's Organic Food Development Center (OFDC), creating a precedent for China's organic freshwater fish products. The following year, it officially applied for registration of the Chunpai trademark. After several years of two-way development of quality and brand, Chunyu has now formed a complete fishery industry chain of breeding, management, fishing, processing, sales, cooking, tourism, and scientific research. At the same time, it is sold directly to Jiangsu, Zhejiang, and Jiangsu through special organic fish distribution vehicles. In Shanghai, Shandong, Henan, Beijing, Fujian, Jiangxi, Guangdong and other provinces and cities, its delicious taste and extremely high nutritional value are highly praised by consumers.

Qiandao Lake organic fish do not need artificial feeding, but grow freely in the beautiful water of the lake, without pollution or muddy smell. At the same time, organic fish are also the "scavengers" of Qiandao Lake and play an outstanding role in protecting the water quality of Qiandao Lake. Every year, 11 million fish species are cultivated in Qiandao Lake, and 750,000 kilograms of fish species of various sizes are released. When the growth cycle lasts for more than 5 years and the weight reaches more than 4 kilograms, fishing can begin. The annual catch of commercial fish is 2.5 million to 3 million kilograms.