There are three brands under the permanent joint stock company: permanent brand, dragon brand and Lanling brand.

Memories of the Everlasting Dragon Generation Bicycles once occupied the streets and alleys of Shanghai and were one of the indispensable tools for travel. They have recorded too many stories and witnessed the rapid changes in people's living standards.

In the 1970s and 1980s, it was the dream of many young people to have their own "Forever Dragon". The meaning and emotion that old Shanghainese gave to the "Eternal Dragon Tablet" are difficult for many modern people to understand.

Extended information:

After the liberation of the country in 1949, the factory resumed production after nearly a year of interruption, and also designed a new trademark. Due to the special relationship between my country and the Soviet Union at that time, the trademark depicted a polar bear standing on the top of the earth and was tentatively named the "Bear Ball" brand. Finally, it was decided to use the Shanghainese homophone of "Bear Ball" for "forever" as the product. name. Since then, "Forever" has entered thousands of households and traveled across the country and even the world, carrying the memories of several generations.

In 1957, Mr. Zhang Xuefu, an arts and crafts designer, designed the well-known "Forever Brand" logo, which is still in use today. The design with the Chinese character "forever" is simple, intuitive and easy to recognize. Its exquisite conception can be called a classic in the history of Chinese design and has played a great role in the dissemination and promotion of the "forever" brand.

In the early days of reform and opening up, "permanence" held a high position in people's hearts, just like private cars now. Having a "permanent" car at home can improve people's travel efficiency. Bicycles are an important means of transportation. Ordinary people basically rely on them to transport their daily food and supplies home. The weight they bear is unimaginable to us today.

In the 1990s, the role of bicycles has changed, becoming a popular means of transportation. The words colorful and varied are not an exaggeration to describe the bicycles on the streets at that time. And by then, alternatives to bicycles had emerged.

With the improvement of living standards, people have gradually become "picky" about transportation. At this time, motorcycles quietly emerged, replacing the previous important position of bicycles. There are more and more motor vehicles on the road, and the means of transportation are becoming more and more diversified. The "permanent" products are single, the system is inactive, and the personnel burden is heavy, and they have gradually faded out of people's sight.