For many large enterprises, expanding business structure is the only way. Some companies choose to cross industries, while others choose to cross regions. But these can't avoid the increase of registered trademarks, but someone always takes away the positive registered trademarks of the company. For example, last year's "Meituan" trademark was robbed in Australia. After more than half a year, the US Mission actually compromised, paid the tuition and bought back the trademark.
20 18 1 1, a China group-buying website named "Australia Meituan" was launched. Its operator AusfunMediaPtyLtd. We applied for the graphic trademark of "Australia Meituan" in the Australian Intellectual Property Office (IPAustralia).
This is a China company headquartered in Melbourne. According to the protection clause of "priority use system" of Australian trademark system, once the trademark of American orchestra is approved in Australia, China orchestra will probably lose the whole Australian market. In this case, the China Art Troupe has two passive choices: to buy back the trademark through negotiation or to raise trademark objections. But both methods are almost expensive.
Until recently, a survey in the official website of the Australian Intellectual Property Office showed that Beijing Sankuai Technology Co., Ltd., the parent company of the China-US alliance, completed the trademark transfer registration in Australia on June 19. In addition, the China delegation applied to register the trademarks of "Meituan Review" and "Meituan" in Australia on February 9th last year and on October 30th this year.
Now open the website of Australia Meituan, and the home page has been replaced by another unknown group buying website. As for the transaction amount and details of the transfer, neither the customer nor the first buyer is willing to disclose it.
It is not uncommon for China's well-known trademarks to be registered or copied overseas. Many of them are made by overseas Chinese, such as the amazing "Modern China Tea Shop".
Modern China Tea Shop is an online tea shop in Changsha. Since the establishment of 20 14, Changsha has opened more than 50 direct stores. Many tourists go to Changsha to punch in.
However, the trademark "Modern China Tea Shop" was quickly registered in Korea, as were China students studying in Korea. International students said that this paved the way for the overseas expansion of tea.
Later, Modern China Tea Shop also wrote in its blog that the other party's behavior was legal and Modern China Tea Shop had no right to interfere.
Of course, these companies are not the only ones that register trademarks.
The trademark "Tongrentang" was quickly registered in Japan.
Gree Electric's "Gree" trademark was soon registered in Brazil.
Red Star Erguotou has been registered by the same British company in Sweden, Ireland, New Zealand and Britain.
The trademark of white rabbit toffee has been registered in Japan, the Philippines, Indonesia, the United States and Britain.
Although on the positive side, this proves the credibility of these people, it costs a lot to be driven out. "Snatching people" has always been strictly guarded by enterprises, but how can it be avoided?
How to prevent a trademark from being registered?
1. The market is still, the trademark comes first. Before the newly developed goods enter the market, ensure that the trademarks used have obtained the right to use. In addition, strive to become a well-known trademark. Because according to relevant international agreements, participating countries must protect well-known trademarks of other countries, which is a system that breaks the regional characteristics of intellectual property rights.
2. Defensive registration. Many enterprises will not only choose to register the trademarks of the goods and services involved in their business, but also choose to register defensively the commodity categories similar to or not similar to the trademarks, such as Xiaomi registering Redmi, rice and black rice.
3. Strengthen trademark supervision. Enterprises should pay close attention to the trademark announcement issued by the State Administration for Industry and Commerce. Where a trademark is found to be identical or similar, an objection shall be raised immediately. Of course, this method is time-consuming and laborious, and it is impossible to be concerned all the time. If there is anything that can be warned and strictly controlled, it is good to manage many trademarks of enterprises.
Therefore, Bajie Intellectual Property Trademark Network reminds you that in order to avoid the negative impact of others' preemptive registration of trademarks on their own brands, it is best to choose defensive registration.