Trademark, as the name suggests, is a distinctive sign that identifies a product, service or a specific individual or company related to it. To put it bluntly, it is a symbol of the brand. Once registered successfully, it enjoys the protection of the Trademark Law. In today's society, both individual industrial and commercial households and enterprises are becoming more and more strict with the protection and layout of trademarks, because everyone knows that only with the trademark registration certificate and the English letter marked R can it be effectively used, and the registrant enjoys the exclusive use of the trademark. right. Those who use other people's trademarks without their consent can safeguard their own rights and interests through rights protection and infringement.

First of all, Pinduoduo needs to apply for a paid trademark. There are 45 categories of trademarks, and then they are divided into each category, which contains various sub-items. The payment function belongs to Category 36. This category mainly includes services related to financial business and currency business. Categories such as WeChat Pay and Alipay are inseparable from the application of Category 36 trademarks.

After a successful application, there are several major benefits:

1. As a trademark that distinguishes a brand that is different from others, it will not cause consumers to make mistaken purchases and correctly guide the public about the product. Brand awareness.

2. If the company wants to effectively develop the brand in the long term and build it into a well-known trademark, then the successful trademark application must be a prerequisite.

3. After you have a trademark registration certificate, you have exclusive rights and can be used to authorize others to use, transfer, franchise and chain, thereby earning more benefits.

4. Many companies now invite bids and bids, so having a trademark certificate can be one of the conditions for companies to bid.

5. Promote the improvement of product quality and services, which is conducive to market competition and advertising, and is also a symbol of corporate reputation and quality?

In addition to the above five benefits, there are also It can be used to evaluate loan qualifications, etc. Trademark, as a brand, is the soul of an enterprise's survival and development. More and more enterprises are beginning to pay attention to brand building. This is also one of the things advocated by the country. An enterprise without a brand will not exist. Vitality and continuity