A trademark needs to obtain a notice of acceptance or a trademark registration certificate. Trademarks that have not obtained the national recognition certificate cannot enter Tmall. Therefore, if you want to settle in Tmall, you must have your own trademark. It usually takes about one year to register a trademark, or you can buy a trademark directly.
Trademarks cannot be in the form of pure pictures. Tmall cannot identify the trademark in the form of a pure picture once it is audited (by computer), and the application has been rejected before the materials reach the auditors. In this case, the merchant must adjust the trademark.
Trademarks cannot be suspected of counterfeiting big names. In the past, some merchants used trademarks highly similar to big brands, which may have achieved good benefits, but this kind of thing will not be allowed in Tmall. This is because Tmall is protecting the rights and interests of businesses.
The above is Tmall's requirements for registered trademarks. Merchants can refer to check whether their trademarks have these problems.