maydwang is a contemporary fashion plasticity experimental brand focusing on high-end cashmere and silk raw materials. It is a domestic brand.

Trademark and brand are concepts in two different fields and are easily confused. In daily work, many people use these two terms interchangeably. It is even mistakenly believed that the symbol marked with a trademark becomes a brand. If this is the case, then all trademarks registered with the Industrial and Commercial Bureau can be called brands.

In fact, the two are both connected and different.

China is a country with big trademarks, but China is also a country with weak brands. There are only a handful of Chinese brands among the 100 most valuable brands in the world. It can be seen that trademarks and brands cannot be equated. They refer to the same thing from different perspectives. They are closely related but also different.

In life, many people often confuse these two concepts, thinking that a trademark becomes a brand after registration. In fact, it takes a long and arduous process for a registered trademark to become a real brand. Like building the Great Wall.

If the brand is compared to a huge iceberg, the trademark is only a small part of the iceberg that emerges from the water.

Trademark is an integral part of the brand. It is just the logo and name of the brand, which is easy for consumers to remember and recognize. But the brand has a richer connotation. The brand is not just a logo and name, but also contains vivid spiritual and cultural content. The brand embodies people's values, symbolizes people's identity, and expresses people's feelings.

Brand naming and logo design are only the first steps in brand establishment. To truly build a brand, you must also carry out various tasks such as brand research and diagnosis, brand planning and positioning, brand communication and promotion, and brand adjustment and evaluation. It is necessary to improve the brand's visibility, reputation, and loyalty, accumulate brand assets, and persevere year after year, adhere to its own brand positioning, keep its promises to consumers, and make the brand image deeply rooted in the hearts of the people and last for a long time.