Brand description: Everything around me is under my control. I am optimistic, happy and unique... Synonymous with loving sports and loving life - CONVERSE

How many eternal firsts are there in history? In the early days of basketball, people didn’t have much idea about what shoes to wear to play. It wasn't until superstar Chuck Taylor (CHUCK TAYLOR), known as the "ambassador of basketball", met Mr. Converse (MRCONVERSE) that the world's first pair of canvas basketball shoes came into being. The year was 1917. That year, basketball seemed to have regained the dignity and confidence that a sport should have.

Converse, founded in 1908, has created a global canvas shoe kingdom, ranking first in the world in terms of sales and styles. In the Chinese market, there are now three series of ALL STARCHUCK TAYLOR (all-star classic canvas shoes), JACK PURCELL (open smile), and PRO STAR (classical canvas shoes), with more than 50 styles and colors, allowing young people who are unwilling to be boring, Play with colors in a high-profile way and go out looking great.

ALL STAR CHUCK TAYLOR

The world's first pair of ALL STAR canvas shoes were born in the United States in 1917 by the CONVERSE company. In the early 20th century, the shoe was known as the "basketball ambassador" American professional basketball superstar CHUCK TAYLOR (Chuck. Taylor) loves this new canvas shoe and firmly believes that ALL STAR shoes can allow basketball players to gallop around the court and play to their heart's content. Therefore, no matter where he goes, he will always bring I have a pair of ALL STAR canvas shoes. I enthusiastically recommend ALL STAR canvas shoes to my friends, basketball players and coaches. Based on the requirements and personal experience of basketball for sports shoes, I personally participated in the improved design of ALL STAR canvas shoes, making them More suitable for basketball. In 1923, CONVERSE decided to use CHUCK TAYLOR's signature as part of the ALL STAR trademark in recognition of his contribution to ALL STAR canvas shoes. ALL STAR CHUCK TAYLOR canvas shoes were born. More than half a century has passed, and the All-Star classic canvas shoes have become synonymous with canvas shoes that are well-known around the world. It has created the world's only record of selling 600 million pairs of a single shoe type. Like McDonald's, Coca-Cola, Ford Motors, and Levi's jeans, it has become an emblem of the traditional American cultural spirit. The original design of ALL STAR uses canvas as the material, which is not only wear-resistant, but also can be washed by a washing machine, which is environmentally friendly and pollution-free. At that time, ALL STAR only had one color - white. In 1966, ALL STAR launched a color series, breaking the long-term single color policy. With the continuous advancement of technology, more materials such as leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to a natural and primitive feeling. ALL STAR seemed very retro at the time. It was very convenient to wear and match. You could wear it freely wherever you went, making your life simple. In 1996, ALL STAR launched ALL STAR 2000. The original canvas material of the upper was changed to leather, completing a striking change in the history of ALL STAR. Based on the original ALL STAR, the oldest sneakers are given the most dazzling appearance.

JACK PURCELL

As one of CONVERSE's classic canvas shoes, it is named "Open Smile" because of its special SMILE curved design on the toe. JACK PURCELL comes from the world champion active in Canadian badminton in the 20th century.

Sports such as badminton, tennis and squash require durable and suitable sports shoes that are suitable for them. JACK PURCELL conducts its own research and improvement on sports shoes and participates in the development and planning. In order to commemorate its contribution, this kind of sports shoes is named after JACK PURCELL. Later, JACK PURCELL provided special sports shoes for the most advanced sports games, thus winning the welcome of professional players in all previous DEBIS Cup games in the United States.

JACK PURCELL’s superior craftsmanship and unique styling are also favored by Hollywood’s elite. Hollywood legendary movie stars JAMES DEAN, DUSTIN HOFFMAN, and GEORGE HARRISON of the BEATLES band are all fans of JACK PURCELL. Dustin Hoffman wore JACK PURCELL in the film "The Graduate". As time goes by, JACK PURCELL's unique charm remains unchanged. In 2000, JACK PURCELL landed in mainland China. Black, white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are on the scene. The wear-resistant and flexible canvas upper, unique appearance design and the consistent tradition of paying attention to details show that the classic family will last forever. of elegance.

PRO STAR

PRO STAR's unique "star arrow" logo has been used since CONVERSE was founded. The "Star Arrow" logo has accompanied Dr. J (JULIUS ERVING), "Magic" Johnson (EARVIN JOHNSON), and "LARGY BIRD" in creating popular basketball myths in the NBA. Now, the "Star Arrow" logo is no longer limited to the stadium. PRO STAR's simple and unique logo and simple color scheme evoke beautiful memories of the innocent era and give a new interpretation of the retro trend. In Japan and South Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.

Japanese dramas have attracted more and more people's love. The super popular idol Kimura Takuya has become the spokesperson of fashion. In Japan, South Korea, Taiwan and other places, as long as Kimura wears whatever clothes, whatever clothes will become popular . Kimura Takuya's favorite shoe brand is CONVERSE. The shoes on Kimura Takuya's feet in "Life is Beautiful" are the ONE STAR in CONVERSE. Noriko Sakai, the heroine of the Japanese drama "Love at Sunset", also has a soft spot for CONVERSE.

CONVERSE is the Hari people’s first choice for fashion. In Japan and South Korea, CONVERSE is the number one brand of sports and casual shoes. CONVERSE SHOP is spread all over the streets of Japan and South Korea, with a wide range of products. Entertainers who go to Japan for filming or sightseeing enjoy buying CONVERSE shoes locally. Mainland youth idol drama actress Xu Jinglei met CONVERSE in Ginza, Tokyo, and later became CONVERSE's spokesperson for mainland China. Jordan Chan, Zhang Ziyi, Lin Xiaopei, and Su Youpeng all love CONVERSE. CONVERSE has created a global canvas shoe kingdom, ranking first in the world in terms of style and sales.

When Dr. J - Julius Erving dunked from the free throw line, a legendary name was immediately engraved on the NBA's "Pantheon". Engraved with Dr. J’s name, there is also a great classic that takes its place – CONVERSE basketball shoes. Just like the "magic shoes" of elves in ancient mythology, Dr. J, "Magic" Johnson, "Big Bird" Bird, "Aunt Larry", "Rebounder King" Rodman and "Postman" Malone all wore CONVERSE Created one popular modern myth after another. A century-old brand comes to China. In 1993, CONVERSE joined hands with Baoyuan Shoes, a giant in the world's footwear industry, to serve the Chinese market.

Xu Jinglei, female, actress.

In 1999, Xu Jinglei was elected as the most popular actress of the era by Beijing college students with the second-place vote, only 100 votes behind Xu Fan, who was elected first; "New Weekly" said that she "makes people feel very "Comfortable" and one of the "Top Ten Amazing Things in 1998"; became the brand spokesperson of the American sports brand CONVERSE in China. (This is CONVERSE following the signing of NBA superstar “The Postman” Karl Malone as Converse’s brand spokesperson in 2000