Brand marketing strategies include:

1. Emotional marketing.

2. Experience marketing.

3. Implanted marketing.

4. Word of mouth marketing.

5. Event marketing.

6. porcelain touching marketing.

7. Hunger marketing.

8. Threatening marketing.

9. Membership marketing.

1. Take advantage of the market.

11. content marketing.

12. Event marketing.

In short, brand marketing strategy is a marketing strategy centered on brand output, including the planning of brand spirit concept, brand visual image system and brand spatial image system.

the planning of brand service concept and action plan, brand communication strategy and brand channel strategy, public relations and event marketing strategy, etc.

There are four types of brand marketing strategies:

1. Brand personality

The core value of an enterprise needs to be displayed through brand personality, which is also the key point for consumers to quickly identify brands. Therefore, the first step for enterprises to carry out brand strategic marketing consultation is to determine the personality of a good brand.

No matter what brand marketing is, it needs to be based on the market. When designing the brand's personality, it is best to conduct market research on the industry in which it is located, and then combine its own brand characteristics, product characteristics and other factors to name and package the brand.

2. Brand communication

Brand marketing is also called brand promotion, which includes almost all forms of advertising promotion, communication targets, channels and various media activities. Brand communication is in the middle process of brand marketing, and it will also have a decisive impact on the level of brand awareness.

a good brand communication method can not only make the brand gain high popularity quickly, but also help the product sales, thus enhancing the brand value to the greatest extent. Therefore, when carrying out brand marketing, enterprises should look at the characteristics of their own brands, and then choose more appropriate channels to spread them, so as to achieve better results.

In order to make brands appear in front of consumers quickly, major search engines and portals are generally selected as promotion channels.

3. Brand sales

Brand sales, like brand communication, are in the middle of brand marketing. Brand communication is more biased towards advertising and soft text communication, while brand sales is self-management of brands, and brand sales include various promotional activities.

4. Brand management

Brand management is also a link that needs long-term maintenance. We can think that brand management runs through the whole brand marketing. Because brand marketing also includes the establishment of brand team, the formulation of marketing system and the maintenance of brand, this link has a great impact on the duration of brand marketing.