The packaging design of traditional specialty foods should reflect the spirit and artistic connotation of traditional national culture; the cultural design of packaging can enhance the market competitiveness of products, and combine traditional culture with modern technology and modern design in packaging design. The combination of art reflects the high-grade design style with national personality. What is the design concept of agricultural product packaging?

Packaging design

1. Production concept

While ensuring a beautiful shape, packaging design must consider whether the design can achieve accurate, rapid and mass production. Whether it can help workers process, form, load and seal quickly and accurately.

2. Promotional concept

Promoting product sales is one of the more important functional concepts of packaging design. In the past, people mainly relied on salespeople's promotion and introduction when purchasing goods, but now self-selection has become a more common way for people to purchase goods. In the process of consumers opening the shelves for shopping, product packaging naturally acts as a silent advertisement or silent salesman.

3. Safety concept

Ensuring the safety of goods and consumers is the more fundamental starting point of packaging design. Currently, available materials include metal, glass, ceramics, plastic, cardboard, etc. When selecting packaging design materials, you must not only ensure the material's shock resistance, compression resistance, tensile resistance, extrusion resistance, and abrasion resistance, but also pay attention to the sun protection, moisture resistance, anticorrosion, leakage prevention, and fire prevention of the product to ensure that the product can be used under any circumstances. Everything is intact.

4. Artistic concept

Excellent packaging design should also have high artistic quality. Packaging design is an art that directly beautifies products. Products with exquisite packaging design and high artistic appreciation value are more likely to stand out from a large number of products, giving people a beautiful enjoyment.

5. Environmental protection concept

Under the trend of ecological and environmental protection, only packaging design that does not pollute the environment and does not harm human health can become the final choice for consumers.

6. Visual communication concept

The essential characteristic of visual communication is simplicity and clarity. Excessive modifications will only cause interference and make it difficult for the packaging design theme to stand out, which not only affects the visual impact power, and may also mislead consumers’ thinking.

7. Humanized concept

Excellent packaging design must adapt to the storage, transportation, exhibition and sales of goods, as well as the carrying and opening of consumers. Common commodity packaging structures mainly include portable, hanging, open, window-opening, closed or a combination of several forms.

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