First, there is no shame in doing business, only gains and no gains. You don't apply, and you can't stop others from applying. This can only say that Xiaomi is slow. He first started to promote the full screen, but he was not in a hurry to register the trademark, nor could he say that other companies were shameless.

Second, application belongs to application, and success belongs to success, which are two different things. Application does not mean success. trademark

Letv won't apply successfully, because Letv applied in March 20 17, and Xiaomi began to popularize the concept of full screen in March 20 16, making full screen a well-known form and product form, which made Letv's application lose its superiority and uniqueness and lack trademark ownership. Therefore, LeEco's preemption is unlikely to succeed in China. However, Huawei is different. Huawei applied for the trademark EntireView Display in Europe, cleverly avoiding Xiaomi's domestic propaganda offensive, and may use this card for other manufacturers to enter the international market.