-----------------------. In order to let the domestic audience know more about the classic content of the large-scale documentary Legend, Beijing Continental Bridge Culture Development Co., Ltd. recently launched a brand-new version of Legend in cooperation with China Education TV (1), and will appear on CCTV Education 1 at 1: 3 every night from January 1, 24.

The status of Legend

Since it was broadcast on nearly 1 local TV stations in China in early 21, Legend has performed one legendary story after another in mainland China: Legend program originated from 112 film and television companies in 14 countries, ranking first in China in terms of alternative resources, and it is the largest TV program supplier in China; In terms of people, money and material investment in documentary production, it ranks first in the country; As a brand originated from TV programs, it has the largest number of hard-copy advertisements in the national print media and the largest investment; It has created the highest ratings of documentary programs in China. Beijing Continental Bridge Culture Development Co., Ltd., which produces the Legend program, is the only company member of the Academic Committee of China Television Documentary. It is the only partner of American Discovery Channel in China. At the beginning of the TV program of the documentary film Legend, the first media company registered the copyright of 24 categories of trademarks of Legend in the State Trademark Office.

Interpretation of Legend

Over the years, many domestic enterprises and companies have been competing to spend huge sums of money on TV dramas or movies, but few people have spent a lot of money on documentary programs. However, Beijing Continental Bridge Cultural Development Company has been specializing in documentary TV programs for ten consecutive years, starting with the distribution of programs in China for Australian National Broadcasting Corporation, Australian National Radio and Television Station and Australian National Film Company. Since 1994, Continental Bridge began to introduce foreign documentary films for domestic TV stations. CCTV and local TV stations have a good cooperative relationship with Continental Bridge: brand columns such as Animal World, Man and Nature, Earth Story, People, and Global all have materials provided by Continental Bridge. But for many years, there has not been a brand column that truly belongs to Continental Bridge. In the spring of 1998, Continental Bridge began to operate its own column: fabulous nature; Then he made the Continental Bridge. Documentary daily broadcast columns such as "Century Photo". I also made many long series programs, such as the Odyssey of the Century, SS Archives, Crime and Punishment, Naval Battle, My Baby and other documentary weekly programs. After a year of market research and careful planning, it invested tens of millions of yuan to create and launch a new boutique TV program Legend. In 21, Continental Bridge finally had its own brand TV program-"Legend" with English name "SAGA".

Localization of Legend

This column of Legend has largely realized the localization of making foreign things serve China. First of all, in the content setting and theme selection, we pay attention to the documentary theme without national boundaries, including nature, science, humanities and war. Secondly, great efforts have been made in the translation system, so that foreign things can be localized and described from the perspective of China people's audio-visual. In order to achieve the goal of real localization, Continental Bridge has made the greatest efforts in the language of script translation, with the aim of turning those dry and awkward translation languages into friendly words that China people can listen to. Every script has to go through five processes: translation, self-proofreading, translation review, literary editing and manuscript revision by the translation director to complete the script translation. Some experts say that the script made by Continental Bridge is the best in China at present. In the narrative mode, the Continental Bridge has been adapted to the taste of China population. For example, foreigners like to let the parties or experts of documentary events explain themselves in front of the camera; This technique strengthens the authenticity, but relatively weakens the story, so we China people are not used to it. The Continental Bridge, from script compilation to video editing, is made according to the tastes of China people. In addition, it also paid a huge price in dubbing, which is the easiest to feel directly in every program. Continental Bridge pays more attention to analyzing the audience of TV programs. From a large number of ratings surveys, it is realized that in addition to the popular audience, white-collar workers, intellectuals and young students are the majority in the audience watching Legend, and people's ratings psychology in different classes are mainly reflected in two aspects: one is curiosity, and the other is to know the whole story and get satisfaction. For example, there are many people who drink coke now, and Legend tells the history of Coca-Cola. Women all know that CD is a famous brand, and Legend talks about the origin of CD brand. Many people talk about the media. Legend tells the story of modoc, a media tycoon, and so on, which makes people feel that Legend is an exotic product.

Story of Legend

Anyone who has seen Legend will say, "Legend is good!" The reason lies in the fact that Legend is a finely crafted masterpiece, which has a real impact on shooting technology; In the form of production, there is a coordination and unity of profundity and artistry. Mr. Ling Li, the president of Continental Bridge, who has been active in the international TV program market for a long time and has a deep understanding of the things behind the Legend film, told us a true story and expounded the origin of the fine products: I know an Australian animal documentary filmmaker named JohnYoung (john young), who is also a wildlife biologist. There is a rare bird in the Australian jungle, which has not been seen for many years, so the public and people in the industry agree that this bird is extinct, but John just said that he had seen this bird alive in the jungle. After many field trips, no one really saw this kind of bird, so everyone laughed at him as dementia. In order to prove and record the truth, John bid farewell to his family and went deep into the jungle in no man's land alone. After searching for 15 days, he finally found the bird and its nest on the treetops more than 3 meters high. At this time, his own food and water were running out. Desperate, persistent John spent four days at the top of the adjacent tall tree, building a photography platform with branches 5 cm wide and more than 1 meter long and disguised with leaves like a nest. You know, on such a high branch, people and photographic materials are easily blown off by the wind. This is how John lived on leaves, grass roots and streams, risked his life on the treetops of square inches, persisted for 45 days, and recorded the whole process of mating, hatching, foraging and living of this precious bird with a video camera. From this, John got a nickname called GhostofForest (Ghost of the Jungle). Later, the material he filmed was edited by the Australian National Broadcasting Corporation into a 28-minute documentary called "Birds of Paradise". Don't you think this is valuable? Can you make a film in this spirit without producing quality products?

The brand of Legend

Legend is a brand established purely in China and does not represent any foreign forces; It is a Brand (brand) that originates from TV media and is based on foreign documentary products, but it is not limited to TV itself and completely independent in China, so Continental Bridge calls Legend a localized media brand. In the exciting competition, Continental Bridge believes that the most effective way to deal with it is not only to do TV programs, but to operate in an all-round and three-dimensional way to create a local "media brand". They were the first media company to register the copyright of 24 categories of trademarks of Legend in the State Trademark Office at the beginning of the creation of the documentary TV column of Legend. Since then, "Legend" has not only been a TV program. Since the beginning of 22, Continental Bridge has cooperated with many book publishing institutions, and has published more than 1 series of books, such as Legend of Nature, Legend of Silver and Legends in Chinese and English. More than 2 series of books, such as Black Legend, Kissing Baby and War Legend, will be published one after another in 24, making Legend establish a brand in the field of books. Then, Continental Bridge cooperated with audio-visual institutions and published nearly 1 kinds of VCD products. Thus, Legend brand has established its position in the audio-visual market. Legend has also established cooperative relations with many magazines and publications, and provided contributions to Legend columns for many years. "Legend" is broadcast in CCTV Education 1, which is bound to set off a new wave of legends.

is this it?