Innovative business plan for selling fruits (5 general articles)

In today's society, there are more and more cases where business plans are needed. Business plans can help entrepreneurs be more successful. Know yourself clearly. Many people must be worried about how to formulate a business plan. The following is an innovative business plan for selling fruits (generally 5 articles) that I have collected for you. I hope it can help you.

Innovation and Entrepreneurship Plan for Selling Fruit 1

1. Market Prospects

Fruit, a mass consumer product, has gradually transformed into a daily necessity and is a must for mass consumption. an important component. With the continuous development and enrollment expansion of universities, students on campus have formed a certain scale, and the huge campus market will inevitably bring huge demand for fruits. There are many fixed fruit shops on campus, but since they only sell fruit, their profits are relatively small. At present, for primary products such as fruits, only deep processing can attract more consumers and bring considerable profits.

*** Qingdao University Town has many universities, which are densely located and have a huge market base. Online supermarkets are a new type of retail format, and their emergence and development have their own rules. In such a Under such circumstances, operating an online fruit supermarket has good development prospects. Moreover, with the development of the economy, preferential policies and improvement of business concepts, the development of online fruit supermarkets and their chain stores has good prospects.

2. Executive Summary

The long-term consumption of several types of food in the canteen has made students whose nutrition is not perfect themselves more malnourished. We are committed to balancing the needs of the diet and providing students with We provide timely and healthy food supply. Fruit greeting cards, freshly squeezed juice, fruit retail, and fruit matching will allow us to lead a new trend and gift-giving method. In addition, in terms of price, we have fully considered the living standards of students and positioned it as high quality and low price. Therefore, as long as they are students, they are our customers, and we provide door-to-door services. Our convenient service system allows counselors and teachers in the school to also be our customers. After investigation, we have reason to believe that as long as we operate with heart and work hard, Improve our service quality and ensure the safety of our products. The most important thing for fruit products is safety. We will expand our promotion channels and fully cultivate our customer base. We will have about 100 customers every day. Moreover, as the popularity of supermarkets increases and management improves, the number of customers will tend to increase.

We operate a small fruit supermarket that is convenient for students and provide door-to-door delivery services (only within the school). We are committed to customers' consumption needs and quality of life, and develop the fresh fruit supermarket market within the school. In the early stage of starting a business, establish a reputation of a small supermarket to initially form awareness in the minds of students, develop a part of the market, and gradually accumulate a certain amount of capital to recover part of the initial investment. In the mid-term, do some appropriate research, create some new business strategies, and improve some operations. Misunderstanding. Once you have a certain market, you can adopt a strategy of expanding your business scope to increase sales varieties. If the business is successful, it can also be built into a campus brand.

3. Products and Services

1. Give customers a brand-new, assured, quality-guaranteed and cheap place to consume. More customers choose to buy fruits in supermarkets. In addition to seeing fruits on sale when buying other products and buying them by the way, the biggest remaining reason is that the fruits in supermarkets are good in terms of product appearance, product quality, and weight. Let consumers feel at ease. And the open self-selection method allows customers to have more choices. For our fruit shop, we can purchase the fruit every day to ensure the freshness and low price, which can fully give customers the above psychological satisfaction.

2. Unique consumption guidance. Nowadays, when people buy fruits, they choose fruits to consume based entirely on their own tastes and preferences, while ignoring the characteristics of the fruits themselves and the people who are suitable for consumption. Through a survey of many consumers, it was found that few people know about fruits. This shows that everyone is blindly consuming fruit. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will post posters about the characteristics of each fruit and the groups suitable for consumption in the store, as well as the identification methods of good and bad grades, to guide everyone's healthy consumption.

3. Provide a variety of services to target different consumer groups. Fruit consumers are generally divided into two categories: eating for themselves and giving as gifts. In response to the psychological and packaging needs of gift-giving people, we will carry out some packaging and provide it to consumers for a fee. In other words, customers can combine and purchase fruits at will. If you need packaging after purchasing, you only need to pay a certain packaging fee to get packaging in the store and a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive gift-packed fruits from traveling merchants or other merchants, while ensuring quality. In response to the needs of consumers, after purchasing fruits, customers can use water to wash the fruits for free.

4. Company Strategy

1. At the beginning of the opening, distribute promotional work sheets around the fruit store to attract customers.

2. Launch preferential activities to attract current students to come and spend. And you can launch activities that offer discounts for purchasing a certain amount. This can increase fruit consumption.

3. Students have needs in this regard when holding various activities, so there is still a market vacancy. Our store will conduct corresponding market research and modify the pricing of the products again based on the prices found in the survey to ensure that most customers are satisfied. In the early days, we adopted a penetration pricing strategy (the price was set at a low level in order to quickly expand the market and inhibit the penetration of competitors, which is called penetration pricing). In sales, using a low-price marketing strategy can promote our new store and initially win students. Recognition, with lower price levels and high-quality services, win a larger market.

4. WeChat marketing: Use the establishment of a WeChat service account for online promotion, and use WeChat to place orders, door-to-door delivery, cash on delivery and other marketing methods.

5. Online promotion: you can open your own website.

6. Preliminary work: Set up a promotion team to carry out promotion planning and complete a detailed promotion plan. Print 1,000 flyers and distribute them throughout the school.

7. Membership card: If you spend a certain amount, you can get a membership card and enjoy discounts on future purchases.

8. Specialty area: "Specialty fruit", "specialty juice drink" areas, etc. can be set up to highlight special operations. Innovative business plan for selling fruits 2

People depend on food, and fruits are an indispensable and irreplaceable daily necessity for every family.

1. Market Analysis

With the improvement of contemporary people’s living standards, they are paying more and more attention to their own health. Fruits contain many trace elements. Fruits, a mass consumer product, have Gradually transformed into daily necessities, it is an important part of mass consumption. At present, the fruit consumption channels of mass consumer groups include fruit stalls in markets and supermarkets in the following two ways.

For college students, the main way to consume fruit is the school fruit supermarket. They often choose seasonal fruits as their main consumption objects, and they rarely purchase mid-to-high-end fruits such as non-seasonal fruits and imported fruits. , they will also buy fruits in the process of centralized purchasing in large department stores and supermarkets. However, there are not many such students. Compared with the outside world, the distance has a certain impact on students' purchasing of fruits.

Most students now have no source of income of their own, and most of their expenses come from their parents. Considering the economic conditions, the price of fruits is moderate. Through its own investigation of several fruit shops in the school, most students like the fruit, but the price is relatively high, the fruit itself is not fresh, and there are some problems with the delivery service and shortage of pounds. Combining these issues to improve your own fruit store. According to the students' preferences, in the later stage of development, they can use their love for fruits to add fashionable elements such as juice and fruit platter to build their own fruit house.

We can find that in order to comply with market demand, it is necessary to have a retail format that is convenient, low-priced, fashionable, and provides quality service products. This is the sales format of the school fruit supermarket to be studied in this plan. , which is also the basic positioning of fruit supermarket chains.

Conclusion: The market positioning of the Fruit House is - a low-price, convenient, fashionable, honest and high-service fruit house.

2. Development Prospects

For our school, the number of students is huge. There are two fruit supermarkets in the school, but they are not specialized after all, so they are somewhat inferior in terms of price, quality and even quantity. Surprisingly, 40% of students choose to buy fruit at fruit stalls outside the school. The demand for fruit among students is increasing day by day. Girls eat more fruit than boys at a higher rate, especially girls who love beauty. In order to avoid gaining weight, they often eat fruit instead of rice. Use fruits for beauty, in this case. Most students will selectively buy fruits for their own health.

The prospect of building a fruit house in the school is conceivable. Therefore, it is extremely necessary to build a school fruit house.

3. Store introduction

My fruit house is built in a dormitory. The cost of establishing a fruit supermarket is too high. It takes the lowest cost route, the principle of small profits but quick turnover, and the number of customers is relatively high. It is relatively small and close to the dormitory for students to pick fruits in person. It is more convenient for students to make good use of the only space in the dormitory. Various fruits are arranged in categories for customers to choose. There are three electronic scales, which reduces the time for students to wait in line. There are about 600 people in each building, focusing on potential customers and providing high standards of service.

Innovative sales, including ordering fruits by phone, online, etc., and providing door-to-door delivery services, attracting students’ interest in novel ways, thereby increasing sales.

Every evening we will dispose of the unsold fruits at a low price to ensure the freshness of the fruits and strive to allow students to eat fresh and delicious fruits every day. Summer is approaching, and if there are rotten fruits, we will immediately Handling, adhering to integrity, focusing on ensuring the health of students, and striving to be a star-rated store!

4. Product introduction

The products in my store are all imported from the fruit wholesale market Fresh seasonal fruits are priced at a moderate and reasonable price. If students have needs, we can buy some expensive non-seasonal fruits for them individually. In short, everything is based on the needs of students! Seasonal fruits will be purchased according to each season. , nuts, stone fruits, berries, pome fruits, citrus. It is summer now, and the main products are: watermelon, apricots, cherry tomatoes, peaches, pineapples, tomatoes, peaches, cherries, melons, cucumbers, bananas and other heat-clearing and summer-relieving fruits.

5. Development Strategy

As a fruit house on campus, in line with the purpose of "opening a shop with integrity and serving classmates", I want to make my "Tiantian Fruit House" well-known in the school. The remaining fruit per day shall not exceed 10% of the day's purchase.

1. Early stage of development

01. Taking into account factors such as its own site, funds, entrepreneurial risks, personnel, connections, etc., the student dormitory will be inspected first, and a pilot demonstration will be carried out. Choose two dormitory buildings, one male dormitory building and one female dormitory building. We will choose 10 popular fruit varieties in summer. The reason for sales is to prevent stocking and stale fruits at the beginning. Purchase selection Conservative type weighs 20 pounds each.

02. Find your own entrepreneurial team of about 5 to 8 people, with a start-up capital of 500 yuan per person, to carry out a small-scale business model, with three people at each test site, to divide the personnel, and to serve the concept of integrity

03. Collaborate on team issues and share profits equally

04. When purchasing fruits at the fruit wholesale market, negotiate with merchants to allow sellers to maximize concessions , buyers have the lowest cost and friendly cooperative relationship

05. Purchase fruit utensils and electronic scales for each test point.

06. Establish your own WeChat platform and display fruits every day

07. Make use of the dissemination of modern information, use WeChat, QQ, Weibo, Tieba, and publish leaflets issued.

2. Mid-stage development

01. With the sales volume of fruits, estimate the daily sales volume of fruits. The accumulation of funds and the expansion of the fruit house in the dormitory and the increase of fruit varieties.

02. The sales volume is indeed good and will be expanded. The restriction of the venue will be to store it in the dormitory next door to facilitate the purchase and management of fruits. The capital chain will be expanded by leasing or working together.

03. Launch a new fruit method and deliver it to subscribers every day like ordering milk.

04. Hire delivery personnel.

05. Improve its own information platform, online payment, and a combination of online and offline models.

3. Later stage of development

01. Some juices and other drinks will be added and sold now.

02. Introduce some fruit platter formats.

03. Fruit basket, fruit combination, matched in terms of color and nutritional value.

4. Promotion plan

01. Promote some preferential activities during holidays, weekends, especially when school starts, and win some regular customers. Offering discounts on every purchase and distributing some leaflets to give everyone a general understanding of Tiantian Fruit House.

02. Increase the publicity of your store and become famous in the school. Implement some long-term preferential measures such as point cards and membership cards, so that there will definitely be more and more repeat customers.

03. Launch a variety of affordable packages and buy them in combination

04. Make sure that the fruits are not stocked. If the fruits are not fresh, the fruits will be sold at low prices that night, and try to ensure that the fruits are the same on the same day. All sold out, no stocking up.

5. Price decision

The price of fruits is equal to the market price. It can be accepted by everyone. The price war here means that the prices in the evening are cheaper than those in the morning, and there are discounts every day. The more you buy, the more benefits you get, and those with discount cards and membership cards get discounts. In short, students will definitely like it.

6. Sales model

Combination of online model and physical store, pre-sale, door-to-door delivery service, in-store purchase

1. By phone, QQ , WeChat ordering, delivery as soon as possible

2. With gradual improvement, online ordering, delivery

3. Accept online or telephone reservations to meet customer order requirements.

6. Management structure

Everyone in the entrepreneurial team is managed together, and the minority obeys the majority principle

The management system is flat and the team communicates more

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Several store clerks: part-time, working in shifts.

One delivery boy.

An accountant, bookkeeping

7. Business objectives

As an affordable fruit shop on campus, we adhere to the purpose of "opening a shop with integrity and serving classmates" , I want to make my "Tiantian Fruit Shop" well-known in the school, and the remaining fruits every day should not exceed 10% of the day's purchase.

8. Financial budget

Fruit cost: xx yuan

Freshness cost: xx yuan

Employee salary: xx yuan

Promotional funds: xx yuan

Remaining: xx yuan

Total expenditure: xx yuan

9. Risk assessment

1. Risk analysis

01. The weather is bad and it is difficult to keep fruits fresh and store them.

02. Fruit prices have increased and customers have decreased.

03. As the number of fruit sales increases, competition pressure increases

2. Contingency plan

01. Pay attention to the weather conditions and control the purchase amount.

02. Increase promotion methods to attract customers to buy.

03. Integrity is gold, ensure quality, stabilize prices, leave a good reputation among classmates, and customers will naturally come in.

In short, if we adhere to the principle of “all for the customers” and consider the customers at all times, then the store will naturally thrive! Innovative business plan for selling fruit 3

1. Project introduction:

Establishment of a community fruit store: when the number of residents in the community reaches 3,000 families (calculated as 3 people per family) A fruit shop is established in the community.

2. Market analysis:

China’s fruit market is huge. Compared with foreign per capita annual fruit consumption of 85 kilograms, domestic per capita consumption is only half of that. According to a survey of most families, 80% of families of three spend more than 80 yuan on fruits per month. 10% of households consume fruits between 50 and 80 yuan. Only 10% of households consume fruits for less than 50 yuan.

With the improvement of residents’ income level, the consumption demand for fruits is increasing.

The average annual fruit consumption per person in my country is about 45kg, which is still far behind the health standard requirements (70kg). The gap is even greater when compared with the average annual fruit consumption (80kg) per person in developed countries. If future population growth is taken into account and calculated according to health standards, national fruit consumption will reach 115.5 million tons.

3. Problem judgment:

(1) How to reduce costs:

(1) Procurement costs

(2) Operating costs

(2) How to attract consumers’ attention in the early stage of opening, you can distribute opening leaflets and some preferential posters to community residents through neighborhood committees, property management companies, etc. You can also launch activities such as giving away a juicer if you purchase a certain amount of fruit. This in turn can encourage residents to switch from eating fruits to drinking fruits and increase fruit consumption.

(3)How to let consumers choose the products we provide:

1. Good image

2. Good shopping environment

3. Competitive prices

4. Multiple promotional activities

5. Various convenient service measures.

4. Competitive analysis:

1. Changes in consumer concepts: whether consumers can accept this way of purchasing fresh fruits. (Some areas in the South are already very accustomed to this way of buying fruit and regard it as the main place to buy fruit.) Since other traditional places to buy fruit have formed a habit in the minds of consumers, it is necessary to change consumers' shopping in a short period of time. concepts and let them accept this business form.

2. Large chain supermarkets: Large chain supermarkets have been selling fruits for a long time. This shows that fruit consumption has occupied a certain proportion in people’s daily consumption. It also shows that the market is vast. These businesses are also very optimistic about this market. The advantages of large chain supermarkets include larger purchasing volumes, lower purchasing costs, larger customer flow, better shopping environment, and guaranteed product quality and portion.

3. Farmers’ market: usually appears in the open air. Since stall rentals are cheap, the price may be a bit advantageous. But its shopping environment, products and services are poor, and customers have little choice, and the quality and portion are not very reliable.

4. Traveling hawkers: They are characterized by their strong mobility and can push fruit carts downstairs in the community. Since there is no rental cost, their prices may be lower. The disadvantage is that the fruits sold by traveling merchants and hawkers are often defective or shoddy.

5. There are some fruit chain stores in the south: Since our goal is to be the largest fruit wholesale and retail enterprise in the country, the south is also an important market for us. Although some fruit chain stores have appeared in the south, they are not small. It has scale. I think this is a good opportunity for us. We can acquire it directly. Not only can we acquire all the channels, but most importantly, we can also acquire its existing fruit planting base and logistics. and professional talents.

6. Scattered fruit stores in the south: Since the fruit consumption market in the south is relatively mature and there are many scattered fruit stores, our best way is to let them join. As long as the other party pays a certain franchise fee, they can use our trademark and carry out unified store decoration. And we provide products with competitive prices and free delivery.

5. Core competitiveness:

The development of our fruit chain stores, combined with the procurement advantages and logistics advantages of juice companies, will definitely result in lower procurement costs. And because we have opened our store in the community, we are recruiting some laid-off workers and seeking some policy support. And our shopping environment, credibility and prices can compete with large supermarkets. And we will provide juice pressing services, fruit promotion and introduction, gift packaging and other services that I believe are not available in large supermarkets. Innovative business plan for selling fruit 4

1. Market analysis

1. Feasibility analysis

Fruit, this mass consumer product, has gradually transformed into a daily necessity. , is an important part of the daily consumption of the public. As our school continues to develop, the size of our students is getting larger and larger, with the number of students on the East Campus being about 15,000. The huge number of students will inevitably bring huge demand for fruits.

According to my survey, many students have the habit of eating fruits at home, and they also have the desire to do so at school. However, there are few fruit shops around the school and they need to buy them outside, which is very inconvenient.

2. Competitive Analysis

Currently there are four merchants selling fruit on our campus, which are located downstairs of each dormitory building. These fruit shops mainly use the space near the student dormitories. Due to this geographical advantage, and because it was originally in a relatively monopolistic position in the school, the price is more expensive than ordinary products, but the sales volume is still good.

The merchants at the east gate of the school mainly sell in the form of stalls. There are about seven to eight merchants. These merchants also have strong geographical advantages. First of all, they are mixed with the snack street at the east gate of the school. Students often buy some fruits when going out to eat. Furthermore, the fruits from these merchants are cheaper and more diverse than those in the school. The quality is also relatively better.

The two types of merchants listed above are both well-established, have a fixed customer flow, have a relatively good foundation, and are highly competitive.

2. SWOT analysis of the fruit shop opened by students at the University of Finance and Economics

Advantages and strengths

Since the entrepreneurs themselves are college students, they clearly understand the psychology of college students’ needs. It is easy to find the psychological appeal points of college students, which is the most important advantage. First of all, like other businesses that open fruit shops on campus, our fruit shop is close to the dormitory, making it convenient and quick to purchase. Furthermore, in terms of business channels, we will develop new purchasing methods, open a WeChat platform for ordering, and provide door-to-door delivery services, which are not available in other campus fruit stores. In addition, our entrepreneurship is supported by school policies. The University of Finance and Economics has established a college student entrepreneurship incubation base. We can rent school shops at a lower price, thus gaining a cost advantage. Finally, as students of our school, our social circle can also bring us good benefits and influence. We can promote our fruit shop among our classmates. In this way, we have a customer flow that is unmatched by other campus fruit shops. Advantages.

Weaknesses

First of all, lack of entrepreneurial experience is our biggest shortcoming. We need to develop new purchase channels, coordinate relationships with all parties, promote products, and attract customers. This It is a big challenge for those of us college students with less social experience. In addition, entrepreneurial capital is also a very important link. For us, although we can apply for entrepreneurial funds from schools, the available capital flow is difficult to meet the development speed of the fruit store in the early stage. Finally, there are already four fruit shops in the school, and our development speed may be limited in the early stage. This poses a challenge to our funding situation and also poses a greater threat to our market share.

Opportunities

In terms of the service positioning of the campus fruit store, it mainly consists of two parts. One is the traditional store fruit sales service, and the other is the use of WeChat, Weibo, etc. Promote the use of online fruit sales services, and the latter is still blank in our fruit sales market, which gives us a great opportunity to try. Innovative business plan for selling fruits 5

"Food is the first necessity of the people." Diet is an instinctive need of human beings and a manifestation of human civilization. In the 21st century, China's living standards are constantly improving, and the concept of green and environmentally friendly consumption is constantly changing. This has created more rare opportunities for the fruit tree planting industry to take off. It is the first to launch clean, hygienic, green and environmentally friendly pollution-free fruits to follow the consumption trend. , which can not only occupy the market gap and meet market demand, but also obtain huge economic benefits.

1. Basic situation

Xinye County Nursery and Forestry Farm is located 300 meters east of Baihe Bridge in Xinye County. The soil is fertile and the climate is mild, which is suitable for the growth of peach trees.

2. Product Principles and Objectives

Peach trees are fruit tree varieties that are mainly eaten fresh. Early harvesters generally choose very early, early and medium-ripening varieties, and delayed harvesting For those who want to grow trees, they should choose late-maturing varieties or varieties that are easy to bear multiple fruits. At the same time, they should choose compact and dwarf trees with fast flower bud formation, easy flowering, high fruit setting rate, easy high yield, strong adaptability and short natural dormancy period (low temperature). Varieties with low demand) that are easy to artificially break dormancy. In addition, in the same facility, the same variety (or strain) should be selected, and the pollination varieties should be strictly matched according to the requirements.

Three-dimensional planting is implemented, and economic crops such as peanuts and watermelons are interplanted under the trees.

3. Development projects and funds

It is planned to plant 20 acres of high-quality peach trees, 45-50 trees per mu, and the tree species will cost 150 yuan per tree, which will cost about 26,000 yuan

< p> If a peach tree does not bear fruit in the first three years, the management and maintenance fee will be approximately 500 yuan/acre, totaling 10,000 yuan. 1 transport vehicle.

Farming tractor and accessories cost 35,000 yuan.

2 deep water wells, irrigation machinery, 21,000 yuan.

Pruning, spraying, and farming equipment, 10,000 yuan. ;