The penalty standards for selling counterfeit brand products are as follows:

1. Those who sell counterfeit brand products do not constitute a crime and are subject to administrative penalties:

(1) General It is the confiscation of illegal gains and fines, because according to regulations, sellers are not allowed to adulterate or adulterate products, are not allowed to pass off fakes as genuine or substandard, and are not allowed to pass off substandard products as qualified products;

( 2) Order to stop production and sales, confiscate illegally produced and sold products, and confiscate illegal gains if any;

(3) If the circumstances are serious, the business license shall be revoked;

2. Criminal liability for those who constitute a crime:

(1) The parties shall generally be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and shall also or solely be fined not less than 50% but not more than twice the sales amount;

(2) If a party suffers heavy losses in production due to selling counterfeit goods, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and shall also be fined not less than 50% but not more than twice the sales amount.

Legal basis: Article 215 of the "Criminal Law of the People's Republic of China"

Illegal manufacturing and selling of illegally manufactured registered trademarks and logos Counterfeiting and unauthorized manufacturing of others Whoever registers a trademark or sells a counterfeit or unauthorized registered trademark shall, if the circumstances are serious, be sentenced to fixed-term imprisonment of not more than three years and concurrently or solely with a fine; if the circumstances are particularly serious, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than 10 years and shall also be fined .

Article 214

The crime of selling goods with counterfeit registered trademarks. Anyone who knowingly sells goods with counterfeit registered trademarks, and the amount of illegal income is relatively large or there are other serious circumstances, shall be punished. The offender shall be sentenced to fixed-term imprisonment of not more than three years and concurrently or solely fined; if the amount of illegal income is huge or there are other particularly serious circumstances, the offender shall be sentenced to fixed-term imprisonment of not less than three years and not more than ten years and concurrently fined.