◆ Brand belief of Pufeng FGFEEL
Wear sunshine on your body and integrate freedom into your heart!
FGFEEL is a fresh spring breeze, relaxed and comfortable, so soft that it is close to your slightly dry skin in the morning dew, without any restraint, leaving all your troubles behind!
"Freedom, sunshine and hearty" is FGFEEL's unremitting pursuit.
FGFEEL is a fashion and a brand-new aesthetic. FGFEEL brings you completely casual happiness, ease and happiness!
people who chase the wind will follow the wind, and those who lead the wind will be chased by the wind. I believe you are unique, "FGFEEL GIRL", let the fashion wind follow your footsteps!
Young hearts will fly in the blue sky, dive in the blue waves and gallop on the grassland! When the sun pours all over the house, put on the spring clothes carefully created by FGFEEL for you, run in the bright spring in the morning, walk through the bustling crowd in the street, smile on your face, and happiness flows in your heart!
is the most beautiful scenery this spring!
◆ brand positioning of FG Feel:
FGFEEL is aimed at young people of urban fashionistas, with moderate price, and advocates a pure, free and easy, healthy, natural, sunny, confident, romantic and leisurely lifestyle. Brand development keeps up with the fashion pulse, skillfully combines the market demand, and the design and technology are unique and exquisite, representing the trend of fashion positioning clothing. Products give people a delicate and rich feeling, which exudes irresistible flavor and charm of the times from the design and cutting of clothing. Among many brands at present, their unique products are scarce.
◆ image positioning of FG Feel:
The image of the terminal store is first-class, with a leisurely, personalized and natural style in terms of store decoration, product display, props setting, lighting layout, background music and shopping guide service. The wonderful feeling of the combination of fashion and stability will surely be favored by urban fashionistas who advocate a new life.
◆ FGFEEL brand background:
Pufeng, an original designer fashion and leisure brand; The English trademark FGFEEL is the abbreviation of FEEL GOOD FEEL, which is also the life concept advocated by Pu Feng-freedom, sunshine, health and hearty.
◆ FGFEEL brand reason:
The intense pace of life in new york reminds people of the amorous feelings of young girls in Paris, France, and the roughness and freedom of cowboys in the western United States. I really want to rest my nervous brain and feel the freedom and charm without pressure. Quiet in the carnival fantasy played by bar rock and Joan oar jade liquid * * *, or when delicious food and serenade * * * on the table are in the warmth and romance of the flowers and the moon, having "popular style" will only make happiness happier and more casual.
◆ FGFEEL brand interpretation:
Blend fashionable cutting language and popular elements into relaxed and free leisure, and appreciate the sweetness and happiness of life.
FGFEEL brand theme: FEEL GOOD FEEL
FGFEEL brand positioning: a fashionable woman aged 22-35 who is energetic, quality-oriented and pursues individuality.
FGFEEL brand concept: freedom, sunshine, health and hearty.
◆ FGFEEL brand style:
I'm tired of wearing dull professional clothes, but I don't want to wrap graceful ladies' clothes around me; I don't want to let the opposite sex imagine because there are too few places to hide my shame, and I don't want to lose the unique charm of women because of being too conservative. "Puppy style" makes you capable without losing charm, charming without showing coquettish, sexy and showing taste. It exudes irresistible flavor and charm of the times from every detail of clothing design and cutting, giving people a wonderful feeling of combining magnificence, fashion and stability. What are you waiting for in the face of such a delicate, rich and fashionable love dress? Go and be a fashion woman without any worries!
the thought of p>FGFEEL —— Elaborating the aesthetic concept of new york's casual clothes with strong fashion vocabulary;
the keynote of p>FGFEEL-highlighting the personality, ego, youth and straightness of fashionable women;
the color of p>FGFEEL-bright in spring and summer, calm in autumn and winter, like spring grass, Xia Lu, autumn leaves and winter fire;
the style of p>FGFEEL —— fashion, simplicity, natural change and treatment with attention to details, is not only close to life, but also reflects the colorful inner world of modern women.
FGFEEL design details: folds, small pockets, tassels, metal zippers, etc. are fully applied.
FGFEEL fabric structure: Most of the garments are imported leisure fabrics and high-tech fabrics with unique technology.
FGFEEL product structure: fashion sportswear 4%; Fashion is 3%; Professional wear 3%.