Unified brand strategy refers to using one brand for all products of the company. The advantage of adopting this strategy is that it can reduce the brand's design and advertising costs, help new products gain a faster and more stable foothold in the market, and strengthen the company's momentum and increase its popularity.

Unified brand strategy means that all products of the company use a unified brand trademark. For example, Japan's Toshiba Home Appliances Company uses "Toshiba" in all its products. The use of a unified brand is conducive to the unified product image of the company and facilitates publicity