redmi is a red rice mobile phone brand.

Redmi (Redmi) is a technology brand for young people under Xiaomi Group. It aims to create high-quality mobile phones and intelligent hardware products for young people around the world, with flagship experience and exceeding expectations. Adhere to the brand concept of "desperate love" and stand with young people all over the world.

the predecessor of redmi is the brand-new product line "Redmi" launched by Xiaomi company on July 31st, 213. At 1: am on January 3, 219, Xiaomi Company officially announced that it would upgrade the Redmi series to Redmi, an independent sub-brand of Xiaomi's mobile phone business. On January 1, 219, Xiaomi Company held an independent press conference of Redmi brand.

brand positioning

from the initial positioning, Redmi series is the product positioning of volume. Red Rice 1 uses MediaTek's 28nm quad-core processor, and its screen is AUO's 128x72p, and it cooperates with China Mobile and QQ Space. The data at that time was that the first batch of 1, units were sold, and more than 9 million users made reservations through QQ space.

on January 1th, 219, Xiaomi will hold a new product launch conference in Beijing, when a brand new independent brand, Redmi Redmi, will be launched. In response to comments from netizens, Lei Jun said: Separating Xiaomi from Redmi and developing in different directions can make Xiaomi brand better. Redmi Redmi focuses on the ultimate cost performance, focusing on the e-commerce market. Xiaomi focuses on high-end and new retail.

Lei Jun said that English brands are simple and practical English words, and it is difficult to register trademarks in the world. The name Redmi has been used abroad for many years, and it is well known to the public. Redmi's translation of Redmi was insisted by HugoBarra, the former global vice president of Xiaomi.

above content reference: Baidu Encyclopedia -Redmi