Preliminary inspection is very important.

The number and operating conditions of brand-operated stores can reflect the feasibility of the project.

A good project must be one that has been tested by the market, and directly operated stores are the best way to test the feasibility of the project. The successful operation of a directly-operated store can test the correctness of the project's business model, the product's suitability for current consumer trends, and the operability of store operations. The development of directly-operated stores also objectively demonstrates the brand's core competitiveness.

A good project directly-operated store must be a benchmark: in-place service, excellent products, attractive decoration, excellent location selection, and strong profitability. If a directly-operated store cannot achieve the above points , where can the headquarters summarize successful experiences and teach them to franchisees?

Be careful when joining the vision care franchise

Judgement criteria:

Inspect whether the headquarters has a direct-operated store and its operating conditions.

The operation of a store is usually based on paying rent in one quarter or half a year. If a directly operated store does not find any hope of profit after three months of operation, it may continue for another three months. But if the profit is not satisfied within half a year, they will choose to give up. Therefore, the length of continuous operation of a directly-operated store can determine the basis of profitability and the feasibility of the project.

The more directly-operated stores a brand has and the longer the directly-operated stores have been operating, the richer the accumulated operational experience will be.

Choose the right project: There are currently a variety of products in the vision correction market. How to choose the right project is the key, which is related to the later effects.

Choose the right items: Choose products with national approval, mainly for medical treatment, and think twice before using other massage and health care products.

Choose the right project: Once you have a product, it also depends on whether you can cooperate directly with the manufacturer. If there are too many middlemen, later operations will also be a problem.