1. The specific investment standards of each shopping mall are different. This is related to the mall’s target consumer group, product positioning, store hardware facilities, its own investment strength, the business district in which it is located, and other factors, so it is not necessarily the same. They all need the first- and second-rate international and domestic brands mentioned by the original poster. As for the shopping malls mentioned by the poster, I will rank them according to the difficulty of entering the store: Oriental, Shuang'an, Zhongyou, Juntai, New World, Joy City, and Jinyuan Yansha. (Since I don’t know the specifics of your brand, I can only make a subjective ranking). Dongfang is completely positioned as a first-tier international and domestic brand. Shuangan Zhongyou Juntai and others cannot be completely positioned as a first-tier brand due to the above factors, so there are also some unknown brands to fill the gap in the stores. Although Jinyuan was initially positioned in a high-profile manner, due to the difficulty of attracting investment We can only lower the threshold. Joy City is a new project with a large operating area, and it is impossible to have first-tier brands on some floors.

The definition of second- and third-rate brands and or self-created brands is relatively vague. I will temporarily understand them as brands with low visibility at this stage. Due to the reasons mentioned above, it is not without opportunities. It is related to the size of the company, but it is not It’s not the deciding factor, but it’s just that the autonomy in choosing floors, locations, areas, and cooperation conditions will be lower.

Materials

Three, five certificates and one book: business license, tax registration certificate, organization code, trademark registration certificate, copy of corporate ID card, if it is an agent or trusteeship, please also A letter of authorization is required for the incident. In addition, a quality inspection report of the product is required. If there are imported goods, a customs declaration form must be issued.

Fourth, other information also includes product albums. For example, when you go to talk about cooperation now, you should have a product album for autumn and winter clothing. It would be better if there is an album for spring and summer clothing next year. You also need to have details of your market distribution, for example, in which shopping malls in other cities in China you have counters (preferably large shopping malls in cities with developed retail industries such as Shanghai, Shenzhen, Guangzhou, Shenyang, etc., floor, area, monthly turnover, etc., In addition, it is best to have a business plan or market positioning analysis report for your brand.

Methods

5. The listed shopping malls, Zhongfang Oriental, Joy City and Jinyuan, are in the form of rental. You, Juntai, New World, and Shuang'an are joint ventures (rolling discounts), which is what you mentioned to the mall. The rolling discounts are divided into guaranteed and non-guaranteed (for example, you have a guaranteed draw of 10). Thousands per month, and the lottery is 25%, then what you pay to the mall every month is 100,000 x 25% = 25,000. Even if you don’t sell enough 100,000, you still have to give the mall 25,000. But if you don’t sign a guarantee, then there will be no guarantee. More appropriate, no matter how much you sell, it is 25% of the sales)

6. Different shopping malls have different fees. You have to negotiate this yourself, and even if the same shopping mall targets different brands. It’s different. For example, brands like ESPRIT charge about 20% in any shopping mall, and E-Land’s brands all charge a little over 20% and will not exceed 25%. But the basic fees include: warranty deposit (deposit), Advertising promotion fees, anniversary sponsorship fees, management fees, water and electricity fees, phone number registration fees...and other exorbitant taxes and so on. I only know that Joy City has entrance deposits. More than 20 square meters per day, I don’t know about other companies (the ones with deposits mentioned above are all refundable)

7. The above does not include your decoration costs, purchase of office supplies, and recruitment of personnel. Wait, if you are an agent or franchise, there will also be fees for purchasing goods from the company

8. In many shopping malls, especially shopping malls with good business, brands are vying to enter, so these shopping malls You also have to give rebates to the investment recruiters. The nature of the rebates can be one-time or monthly. The shopping malls listed by the poster are ranked as follows according to the degree of darkness: Zhongyou, Shuang'an, Oriental, New World, Juntai, Jinyuan Yansha, Joy City, (offensive reference for this ranking)

Process

1 Early contact to discuss cooperation conditions

2 Determine cooperation conditions and pay fees. (General shopping malls require you to pay a warranty deposit before entering the store)

3 Determine the store decoration date and store opening date, and submit the decoration drawings to the store for review (generally it will take you two weeks to review the drawings, and your drawings will not be approved). It may be qualified once, but it needs to be revised N times).

4 After the drawings are approved, enter the site for decoration (find a reliable decoration company, don’t cause trouble to the mall because of this, which will affect your future cooperation with the mall) ).

5 Renovation completed and opening.