Disadvantages of changing the company name

1. Changing the company name will invalidate the original trademark and cause problems with customer recognition. The problem of customer recognition has a great impact on the future of the company, so it is necessary to use various advertising, exhibitions, sponsorship and other necessary means to promote the brand. Most importantly, the continuity of equipment and business must be ensured.

2. For financing issues, the company needs to carry out necessary publicity and planning to confirm that its name change is not due to a change of legal person, the company being merged or acquired, or due to corporate asset problems, or not causing scandal. The reason is to prevent difficulties in equity financing when the company is waiting to change its name to Pepsi-Cola.

3. The overall planning of development strategy is difficult. When a company/enterprise faces the shock caused by a name change, it should carefully think about the current and planned development strategies, and analyze feedback at any time to avoid being stuck in the problem of unknown strategic plans and unclear strategic goals after the name change. .

Therefore, once the company name is decided, try not to change it. However, sometimes, it is really necessary to change the company name. For example, BMW has changed its brand name to BMW Five Series. , sales volume has skyrocketed, and at the same time it has been recognized by a large number of people. The advantages of changing the company's name are as follows:

1. With the development trend of the company, in order to better allow customers to have a new upgrade of the company understanding, or to make the company's name closer to the field it belongs to, the most immediate and effective way is to change the company's name. A good company name has the advantages of being the most readable and easy to pronounce, and can leave a very good impression on people.

2. If the company acquires another company, it will change the original company name, or the company will choose to change the company name in order to make the brand more unique and independent. Make changes that will be more beneficial to the company's long-term development.