Legal analysis: There are two ways to apply for changing the name, address or other registration matters of the trademark registrant: (1) Entrust a trademark agency registered with the Trademark Office to handle it. (2) The applicant shall go directly to the trademark registration hall of the Trademark Office to apply. Therefore, to apply for a trademark change, you must go directly to the Trademark Office.
Legal basis: "Trademark Law of the People's Republic of China" Article 41 If a registered trademark needs to change the name, address or other registration matters of the registrant, an application for change shall be submitted.