To distinguish Amazon's advertising traffic from natural traffic, we can consider the following aspects:

Advertising logo: Amazon's advertising traffic usually displays logos such as "sponsorship", "advertisement" and "sponsored goods" on the product list or product details page to show the difference.

advertising positioning: Amazon advertisements are usually displayed in search results according to keywords or target audiences selected by advertisers, while natural traffic is automatically determined according to Amazon's search algorithm.

advertising ranking: the ranking of advertising traffic is usually different from that of natural traffic. Advertisements will appear at the top of the search results page or on the product list page, while the ranking of natural traffic is affected by many factors.

advertising cost: Amazon advertising is delivered through bidding and advertising bidding mode, and advertisers need to pay a certain fee. Natural traffic does not need to be paid.

advertising data report: Amazon advertising provides an advertising data report, which can be used to view the click volume, cost, conversion rate and other indicators for advertisers to analyze and optimize. There is no similar data report for natural flow.