The original logo was a palm with five fingers spread out, which indicated that the brand's watches were entirely crafted by hand. Later, it gradually evolved into Crown's registered trademark to show its presence.

Plum Blossom is a typical traditional Swiss watch factory. Since its establishment in Glinken, Switzerland in 1919, it has been passed down for three generations and is one of the few independent family watchmaking companies today. For many years it has been committed to the field of automatic mechanical watches. One of the company's most proud features is that 95% of its products are highly precise mechanical watches. Plum Blossom Watch has always adhered to the attitude of quality first, focusing on the production of exquisite, reliable and durable mechanical watches, and has established an image as a symbol of mechanical craftsmanship around the world.