The well-planned Chongqing image design "Invitational Tournament" has received great attention and support from the public all over the country and the United States, Canada, Germany, Pakistan and other countries. * * * Received 128 15 advertising submission, 70% of which came from foreign countries and other places; 969 signs and specifications were submitted, 74% of which came from foreign countries and other places; 2 1948 people took part in the knowledge contest, 82% of them came from abroad and other places. The "Invitational Tournament" received a total of 250,000 words of advertising language, more than 6,543,800 words of signs, advertising language descriptions and suggestions. On the basis of the winning works in the Invitational Tournament, the Chongqing Municipal Government invited professional design companies with international standards to systematically design the image of Chongqing, and widely listened to public opinions inside and outside the city.
From June 5, 2004 to 10, Chongqing Foreign Affairs Office conducted the government procurement of "Chongqing Image Logo Design Agency" through competitive negotiation, and determined that Hong Kong "Jin and Liu Design Consultants" with high international reputation and deep research on Chinese and Western culture and Chongqing image undertook the design task of Chongqing image logo, and held a special press conference, which attracted wide attention from the public and the media.
The satisfaction of the masses is an important criterion for judging. In the process of logo design, special attention is paid to the participation of the public inside and outside the city, and public opinions are fully respected. According to this idea, Chongqing held more than 0 times of symposiums/kloc-0, soliciting opinions from municipal leaders, some NPC deputies, CPPCC members, leaders of municipal foreign affairs, culture, tourism and other relevant departments, experts and scholars, teachers and students of universities, foreign friends in Chongqing, officials of foreign consulates in Chongqing and other groups, and assisting Jin and Liu design consulting companies to conduct in-depth research inside and outside the city and at home and abroad. Shanghai Academy of Social Sciences was entrusted to make a background report on Chongqing's image design, and held workshops for Chongqing's image design students in sichuan fine arts institute and other universities. A total of 0/0 copies of design scheme/kloc-was submitted, with more than 80 logo designs * * *. A review team composed of municipal leaders and heads of foreign affairs, culture, tourism and other municipal departments and social science institutions 10 was organized, and 4 review meetings were held, which were personally reviewed by Mayor Wang. Two design announcements were published in the media and websites to solicit public opinions, which were highly praised and positively responded by the public at home and abroad, and nearly 80,000 people participated in the voting.
Chongqing's image symbol "People in Chongqing" takes "Double Celebration" as the creative theme, and two happy people form a word "Celebration", which tells the historical origin of Chongqing's name. With "people" as the main visual element, the logo shows the spirit of "people-oriented" in Chongqing, and conveys the broad and open mind of Chongqing people and the meaning of "double Cheng qin". Good luck. Another example is that the two people go hand in hand and face the future, which contains the connotation of the government and the people working together for the development of Chongqing. Auxiliary patterns are mainly composed of five elements, including ba, feng, tiger, landscape, forest fire and people.
The auxiliary pattern mainly consists of five colors: blue, red, yellow, green and orange.
When a complete five-element pattern is used as the main image, five color levels can be used. The city logo is suggested to be placed on a white background.
Chinese and English standard fonts are suggested to be highlighted and placed in darker gradients respectively.
The red and orange solid ball is decorated with five auxiliary patterns, such as ba, phoenix, tiger, landscape, forest fire and crowd. Then polish the composition at will to show movement.