Advertising design is a profession, which is based on the application of computer graphic design technology and a new profession with the development of advertising industry. So what software does advertising design need to learn? What necessary skills do you need to master? Let me introduce you:

What software should I learn to learn advertising design?

Does advertising design have a future? As far as the domestic market is concerned, there are not many occupations with a wider employment scope than print advertising designers, because print advertising design is closely related to all walks of life, and no matter what products and industries you make, you can't do without design, because print publicity is the most common, fastest and lowest-cost publicity method. And if the company wants to have an advantage in this respect, it is bound to have several professional graphic advertising designers to complete the work. If you don't like it, then you can also choose to work in a professional print advertising company.

The salary of print advertising designers is also considerable, and a successful' designer' will take it in one month.

There is no problem with a salary of more than 3000 yuan. If an excellent designer can be competent as a technical supervisor, the monthly salary may be 5,000 yuan, which is about 8,000 yuan. Of course, if you can own your own studio privately, or take on some small projects, your income will exceed these figures.

Print advertising designers have good employment prospects. If you like design, it is right to choose print advertising design. As designers, we can not only enjoy material superiority, but also enjoy spiritual enjoyment. We work in a brand-new creation every day and share the joy of design works together.

Course design of print advertising design

1, basic courses: sketch, color.

2. Theoretical courses: plane composition, color composition and graphic creativity.

3, computer courses:

Photoshop: image processing, editing, comprehensive application of channels, layers and paths, image color correction, use of various special effects filters, production of special effects characters, image output and optimization, etc. Flexible use of layer style, fluid deformation, fade-in and fade-out and mask to produce ever-changing image special effects.

CorelDraw: By integrating all aspects of CorelDraw's design and webpage functions into the existing design scheme, vector illustrations, designs and images are produced. The company's logo, briefing, color pages, manuals, product packaging, logo and webpage are all well designed.

Illustrator: Learn graphic drawing, packaging, making publicity pages and designing LOGO and CI more conveniently, and you will become a real artist. If you study on the basis of Photoshop, the efficiency will be doubled.

4. Printing knowledge and hardware equipment: printing mode, film output, manuscript typing, printing process, scanner, electronic color separation, printer, burner, practical operation of digital camera, etc. Learning the printing process can solve the common problems in printing and experience the working environment of print advertising design.

5. Advanced practical courses: pattern design, graphic creativity, CIS design and production (corporate image design), advertising graphic design, advertising strategy, application principle and arrangement method of advertising words, font design, trademark design, CI design, packaging design, POP advertisement, layout design, poster design, book binding design and magazine design. Self-study method of print advertising design;

Method:

Copy: (Help your teacher copy his ability. A teacher can be a book or a person's thinking. As a way of creation, both the school and the society are schools. The only difference is that one is in the big wall courtyard and the other is open. I like the latter. As long as you study hard, the society is a real big school. Of course, it is good to have the opportunity to further study in the college. I have never been to college, and I especially dream of going to college. )

Second, imitation: (At this time, you can add your own ideas, that is, grafting, adding elements from books or what you see elsewhere to your own creation and blending with your own ideas)

Third, innovation: (innovation is the most exciting and difficult, real innovation is more difficult, and it is usually an innovation that stimulates thinking. )

Then there is:

One: read more: read more other people's works and improve your appreciation ability. I think appreciation is very important. If you appreciate good or bad, you can imagine that you will not make a good work.

Two: think more: think! It is a creative training in your mind, which can help your mind enter a warm-up state better.

Three: Do more: Practice makes perfect. Doing it is no longer a fantasy, but it becomes a reality.

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