It is reported that the registered trademark of the personal trend brand Yeezy launched by rapper KanyeWest is too similar to the trademark that Wal-Mart has been using, so Wal-Mart filed a lawsuit with the US Patent and Trademark Office.
At present, it is known that Kanye's registered logo will be used in YeezyLLC clothing, sports shoes, retail store services, music records and other fields. Pattern description "YeezyLLC trademark consists of eight dotted lines, each dotted line consists of three points, and 24 points are arranged at equal angles, just like the rays of the sun." It's almost like Wal-Mart's logo.
However, there are still some differences when comparing the two logos together. However, Wal-Mart believes that such trademark similarity will make users mistakenly think that YEEZY is a special product production line of Wal-Mart, and YEEZY may involve more fields in the future. This kind of similar logo may affect Wal-Mart's reputation because of the misunderstanding of consumers.
Although KanyeWest and the brand have not responded so far, netizens have started to talk about the comparison between the two logos in the picture online. The end result is that things can't continue until after the response. Sure enough, trademark monitoring and trademark rights protection are still very important in the market.