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Adidas brand introduction

adidas brand introduction: Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder, Adolf Adi Dassler, it began to produce footwear products in Auracher, Hetsogen in 192.

it was registered under the name of adidas AG on August 18th, 1949. Adidas was originally founded by two brothers * * *. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand puma. Its classic slogan: "Nothing is impossible". In March 211, it spent 16 million euros to launch a brand-new slogan-adidas is all in.

Extended information:

Evolution history:

These three logos of Adidas have not existed from the brand's initial stage. It can be said that the evolving history of the logo of Adidas is also a proof of the continuous progress of Adidas, a world-renowned sporting goods company.

adidas three stripes logo was first used, and it was applied to all kinds of goods under adidas brand in 1949, the second year of its establishment. It represents the sports spirit of continuous progress and transcendence.

in 1972, adidas gradually replaced the early three-stripe logo with the clover logo, symbolizing the sports strength extending to the whole world with the more beautiful clover, and at the same time placing its own brand's vision of going global.

after using the clover logo for more than ten years, that is, in the late 198s and early 199s, in order to compete with Nike and enhance its sense of sports fashion, Adidas re-applied its brand's earliest three stripes to its products, which became the most well-known sports performance series of Adidas.

in p>1996, after experiencing a stock acquisition storm, Adidas re-launched the Clover logo and applied it exclusively to its adidas Original series, which is different from the sports performance series and tailored for middle-and high-class sports fans and shoe fans.

as for the adidas style logo, it doesn't have a long history. Y of Y-3 stands for Yohji Yamamoto, while 3 stands for the logo of three lines of adidas. It is a brand-new brand that yohji yamamoto, the world's top designer, is the creative director and cooperates with adidas.

Baidu encyclopedia-adidas