After the bankruptcy of the company, the real estate, movable property and intangible assets owned by the company have correspondingly become non-performing assets. As far as the company is concerned, non-performing assets will depreciate with the bankruptcy of the company, and their effectiveness will gradually weaken. Therefore, if the company is on the verge of bankruptcy, we should properly handle the assets. In view of the trademark handling method of the company's bankruptcy, Xiao Bian gives the following suggestions:

① Transfer. If an enterprise goes bankrupt, it can transfer its trademark to other companies or individual operators, and apply to the Trademark Office together with the transferee.

② metastasis. If the company does not transfer the trademark to other companies or business individuals before cancellation, the company may transfer the trademark to the confirmed owner by means of transfer. The fundamental difference between transfer and transfer is that transfer is inherited, and the trademark right is inherited by the heir or the merged company.

③ auction. Once an enterprise goes bankrupt, trademark auction is a good way to realize it, but the final transaction price is closely related to the brand's popularity and reputation and the trademark itself. Of course, auction is also a kind of transfer. Don't forget to go through the transfer formalities at the Trademark Office.

④ logout. If you voluntarily give up the exclusive right to use a trademark, you can apply for cancellation of the registered trademark. Of course, even if you don't take the initiative to cancel the registered trademark, after the expiration of the validity period of the registered trademark, the trademark office will cancel it if you haven't applied for renewal within the grace period stipulated by law. Transfer is similar to transfer, but the procedures for transfer are complicated. The Trademark Office may require the relevant evidence of the liquidation team after the cancellation of the company and the court's ruling on the ownership of intangible assets. Therefore, it is best to apply for transfer before cancellation, and then entrust a professional trademark agency to handle it for you.