Their relationship is as follows: EVISU's Chinese name is Huimeishou, and it belongs to Huimeishou Group Co., Ltd., while EVISU's name comes from EBISU Ebisu, which belongs to the Japanese brand "Tokyo Osaka".

EVISU's classic "Seagull" pattern is inspired by the free flight of seagulls in the sky. The seagull pattern drawn with a stroke is isomorphic with elements such as Buddha's head and family emblem to form the core brand logo of EVISU.

the brand name comes from EBISU, the sea god in Japanese mythology (Ebisu's nickname "Rong"), who usually travels around with a fishing rod and fish in his hand. Ebisu belongs to one of the seven folk gods, symbolizing bumper harvest and wealth.

extended information

EVISU was founded in Osaka, Japan in 1991. During its development, it took Europe and the United States as key markets. However, due to poor management, it was in a state of loss until 21, and even went bankrupt frequently.

David, as a former private equity fund manager, perceived the historical brand value of EVISU and the huge development potential behind it, acquired the equity of the brand, and began to manage the brand personally, making strategic adjustments: temporarily shrinking the share of the European and American markets and focusing on the Asia-Pacific market.

Baidu Encyclopedia-EVISU

Phoenix Net-Mr. Pan Junlin, President of Evisu Group, a high-end cowboy brand, won the Ernst & Young Entrepreneur Award in 217.