Liqun brand has a production history of nearly 50 years. From 65438 to 0995, Liqun successfully carried out the brand transformation of "renovation of old brands". The Ministry of Commerce launched the "Revitalizing Time-honored Brand Project".
The cigarette "Liqun" produced in Hangzhou was recommended by the Provincial Time-honored Brand Association, confirmed by the Ministry of Commerce as "China Time-honored Brand" at the end of September, and publicized to the public. 65438+In the second half of February, the Ministry of Commerce will issue licenses to enterprises that have won the "China Time-honored Brand".
Recently, the "2006 China Most Valuable Brand Launch Conference" was held in Beijing. In 2006, the evaluation value of Liqun brand reached11kloc-0/000000 yuan, ranking 15 as the most valuable brand in China.
In the Great Hall of the People, the AQSIQ commended the enterprises that won the title of famous brand products in China in 2005. Liqun was announced as "China Famous Trademark" by AQSIQ and China Famous Brand Strategy Promotion Committee. This is the second time that Liqun has won this honor after being recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce in 2004.