Le Fei is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation.

Philo presents a classic, fashionable, sexy and high-quality Italian image from beginning to end. Not only that, its enthusiasm and vitality, as well as the attitude of pursuing the beauty of simplicity, have also deeply influenced several generations. In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006.

brand introduction

What we are seeing now is a familiar but brand-new brand image of Feile, which not only inherits the traditional artistic concept, but also embodies the fashion atmosphere of modern trends everywhere. Perfect design and elegant lines show the artistic thinking of sports. Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, highlighting FILA's positive attitude towards life and elegant sports art.

1972, Philo hired a Japanese designer to design a trademark for the brand, so the trademark with the letter F as the main element came out, which was greatly appreciated by Philo's boss. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.

Reference to the above content: Baidu Encyclopedia -—FILA