Liquor is the most important spirit in China. Among them, sauce-flavored, strong-flavored and light-flavored liquor are the three mainstream flavors. When it comes to sauce-flavored liquor, Moutai has to be mentioned - in 1985 and At the Paris International Exposition in 1986, Moutai won the gold medal for two consecutive years; in five domestic wine evaluation meetings, Moutai won the title of national famous wine. So far, Moutai has won numerous awards at home and abroad, and often appears in official occasions and is used to entertain foreign heads of state and distinguished guests visiting China. In 1972, during the US President's visit to China, Zhou Enlai used Maotai to entertain Richard Nixon.

At present, Moutai, as the most popular high-end liquor brand, firmly occupies a dominant position in the market. In 2018, Moutai has been ranked first in global spirits brand value for three consecutive times, and its international popularity is also evident.

The raw materials for brewing Moutai are glutinous sorghum, wheat and water. The koji is made at high temperature. The main process includes feeding, koji making, wine making, storage, blending and packaging. The wine-making process adopts solid-state fermentation, with two feedings throughout the year, multiple rounds of high-temperature accumulation fermentation, high-temperature wine picking, and a long storage period. A bottle of Moutai needs to go through 30 processes and 165 links of polishing from the time it is fed to leaving the factory, which takes at least 5 years. It is this tedious process that creates the style of the wine with a strong sauce flavor, an elegant aroma, and a long-lasting fragrance in the empty cup. Features.

The brand’s flagship Feitian Moutai and Five Star Moutai are high-end liquors that are highly sought after by collectors and investors. Their prices have been rising year after year. The new vintages of 53% Feitian Moutai and 53% Five Star Moutai are available at the JD flagship store The prices are above 3,000 yuan, and 43-degree Feitian Moutai is relatively cheap. You can buy a bottle for about 1,000 yuan. Although Feitian Moutai and Five-Star Moutai have different series names, there is actually no difference in quality. In the early days of the founding of the People's Republic of China, Feitian Moutai was for export, while Five-Star Moutai was for domestic sales. However, this form is no longer solidified. Moutai has Moutai Prince Liquor and Moutai Yingbin Liquor in the mid-to-low range, and has developed sub-brands such as Laimao and Wangmao. The craftsmanship of Moutai Prince Liquor series is in the same vein as Feitian Moutai, and the taste is also closer to Feitian Moutai. The main difference between the two is that Feitian Moutai is Kunsha wine and Prince wine is Shasha wine; while Moutai Yingbin wine is Fansha wine, and its aroma and taste are far less rich and layered than Prince wine. In addition, there is also a series of aged Moutai wines at the ultra-high end, ranging in age from 15 to 80 years.