Individually designed fonts.

"Hai" comes from Wen Zhengming, one of the four great talents in Jiangnan, and "Er" is written by Wang Xizhi, a calligrapher of the Eastern Jin Dynasty.

In 2005, Haier Group launched a new word logo called Haier, which is composed of the Chinese characters Haier and the Chinese pinyin of Haier. Compared with the original logo, the new logo continues the brand culture formed by Haier's 20 years of development. At the same time, the new design emphasizes the sense of the times. Each stroke of Pinyin is simpler than before. ***9 strokes: [a" reduces one bend. It means that Haier people have set their sights on the goal and will not look back. [r" reduces one branch. . Indicates that Haier people are unwavering in their determination to move forward. A new logo launched by Haier. It means that Haier is standing at a new starting point. This new starting point is to defeat oneself, break the balance, start over, and strive for greater development.

The Haier logo is a separately designed font, and the English font introduced in it is commonly used EffraMedium font