1. Considerations for intangible assets evaluation such as trademark evaluation, technology evaluation and brand evaluation

(1) Integrity of ownership. (2) the degree of legal protection. (3) Remaining service life

II. Evaluation process of intangible assets such as trademark evaluation, technology evaluation and brand evaluation

1. Clarify the purpose, object and scope of evaluation;

2. sign the entrustment agreement for asset appraisal business;

3. Select the evaluation benchmark date;

4. Draw up an evaluation plan;

5. instruct the asset owner to check and fill in the assets and collect the preparation materials;

6. Check and verify assets and data;

7. detect and identify assets;

8. Select the evaluation method and calculation formula;

9. Evaluate and estimate specific objects;

1. Analyze and determine the evaluation results, and write evaluation instructions;

11. summarize and prepare the asset appraisal report, and submit relevant materials as required;

12. Evaluation results of internal audit inspection of evaluation institutions;

13. Submit an asset appraisal report and submit relevant materials as required;

14. supplement or modify the contents of the appraisal report according to the opinions of the assets appraisal unit. This step is only applicable to projects that need to be submitted for verification and confirmation according to regulations;

15. Create a project file.