The design of the Starbucks icon is inspired by 16th-century Scandinavian woodcuts of sirens or sea gods. Starbucks chose the Siren Banshee to reflect that "Starbucks coffee is as alluring as the Siren Banshee's song."

The earliest origin of the sirens comes from Greek mythology. In Homer's epic "The Odyssey", the goddess Carl warned Odysseus that when they passed through the Sea of ??Desire, the Siren would sing a graceful song to lure passing sailors, causing the ship to hit the rocks and become silent. Decius blocked the ears of his companions with beeswax and tied himself to the mast, restraining his desires and surviving the dangerous sea.

The Siren was originally depicted as half human and half bird, and later evolved into a two-tailed mermaid. Because Western literary and artistic creators like to draw on the tradition of Greek mythology, it appeared in later culture and paintings. It often appears and gradually evolved into a cultural symbol. ?

Due to the image of the siren in Greek mythology, it has also become one of the symbols of sex, love, desire, and temptation in Western culture. In this regard, just like Chinese mythology, when it comes to beauty When you think of beauty and temptation, you think of a vixen. Human nature is complex, but love is indispensable.

The history of the Starbucks trademark

There are two versions of the Starbucks trademark. The logo is a two-tailed siren image that looks like a mermaid. The first version of the brown logo was created in 1971 by Terry Heckler, a young Seattle designer who was inspired by a 16th-century Scandinavian wood carving of a two-tailed mermaid with naked breasts and a clearly visible slit. Double fish tail.

The second version of the mermaid is no longer naked. Like many reserved beauties, she initially had her breasts exposed and exposed her navel, and later used her hair to cover her naked body and her unrecognizable Pisces tail. The mermaid Becoming more and more reserved.