The company name must comply with relevant legal provisions

Conform to legal validity and consumer recognition

A good brand name should be legally guaranteed , being able to obtain registration is the first condition that all trademarks must meet. From a legal point of view, brand naming must comply with the relevant provisions of the trademark law, and its name must be permitted by the trademark law. For example, it cannot use the name of a country, the name of an international organization, or other names that symbolize sovereignty. In order to ensure that the brand name can be registered smoothly, choose words and newly created words that have not had the same name before, and conduct careful legal investigation when naming to see whether the selected name meets the requirements of the trademark law, and whether there is A brand of the same name exists.

After naming, the naming agency must go through a national trademark name check process. After the trademark name check, it will then select and submit it to the customer, so that all submitted brand names are valid names.

After passing the trademark name check, a language check and name test are also required.

If the product you are selling is a global brand name, in addition to the good meaning of new English words, do not check the languages ????of other countries to see if the selected brand name is available in other languages. It has an indecent connotation.

Name testing means that no matter how good you think a certain name is, other people may have different opinions on it. Therefore, you must at least test each name with the following questions: Ask : Do you like this brand name? Is it relevant and relevant to your product?

Do consumers recognize this brand? Can consumers spell and read it? Will consumers remember it the next day?

After passing the legal search, that is, the trademark name check, and passing the consumer test, your brand name is a very successful and good brand.

In addition, the name of the enterprise should also pay attention to the following registration regulations.

1. How to make the store name comply with the relevant registration regulations

In principle, the choice of trade name and store name in our country is free, but the law also imposes the following restrictions:

1. The name of the trade name must be healthy and standardized, and must not harm the interests of the country, society or the public.

There are three main categories of banned names:

First, those that are the same as or similar to the name of our country, party and government agencies, etc.; second, those that are harmful to socialist morals or have other adverse effects of; unreasonably ethnically discriminatory.

2. The trade name shall not be the same as or similar to the name of a foreign country (or region).

3. The trade name shall not be the same as or similar to the name of the intergovernmental international organization of the CPPCC members.

4. Do not use names composed of foreign characters or Chinese pinyin for business names.

5. Trade names are not allowed to use numbers consisting of names. It does not include company names formed in numerical sequence. Such as Shanghai Houjiu Cotton Mill. The military-to-civilian military industrial enterprises that originally used numbers to form the company name must use the public name when registering for business.

6. Firms in the same industry shall not be similar within the legal scope.

The scope of trade names that are not similar as defined by Chinese law is: (1) If a trade name is preceded by the name of a city, county, or district-level administrative division, it must not be similar within the administrative areas under the jurisdiction of the city, county, or district. . (2) If a trade name is preceded by the name of an administrative division at the provincial, autonomous region, or municipality level, it shall not be the same within the administrative region of the province, autonomous region, or municipality directly under the Central Government. (3) If a national name such as "China" or "China" is used in front of a business name, it must not be the same across the country.

In addition, according to our country's laws, all business entities must go through registration procedures with the industrial and commercial administration department, otherwise they are not allowed to open business. The business name of the business entity must be registered at the same time as the business registration.

2. my country adopts the following principles for trade name registration

1. Compulsory registration principle. All business entities, whether legal persons, partners, or individual industrial and commercial households, must apply for a trade name when registering their business. Register. Once a trade name is approved and registered by the registration authority, it will be protected by national laws. Trade names that have not been approved and registered are not allowed to be used.

2. If two or more applicants apply for registration with the same or similar trade names in the same business industry within the legal scope of the first-to-register principle, the registration authority shall approve the trade name that applied first. .

3. Principles of hierarchical verification and management. Article 24, Paragraph 5 of the "Implementation Rules of the Regulations on the Registration and Management of Enterprise Legal Persons" stipulates: "The registration authority shall implement hierarchical management of name registration, and shall verify and supervise it in accordance with relevant special regulations." "The so-called hierarchical approval and management refers to the name of the administrative division at which business name is approved and managed, and the industrial and commercial administrative department at which level it is registered and managed.

4. The entity name is the business name of the business entity. In order to prevent fraud and facilitate management, Chinese law restricts a business entity to only use one trade name. "For special reasons, subject to the approval of the industrial and commercial administration authority If two names are used, the funds shall not be registered twice.”

As long as the name does not violate the above regulations