Do sellers in JD.COM Mall need a trademark? The answer is yes! In order to standardize the market environment, major e-commerce companies have issued various requirements for trademarks, making trademarks the primary problem for everyone to enter the ranks of sellers.
merchants who need to settle in JD.COM Mall must submit relevant trademark certificates, including Trademark Registration Certificate, Trademark Acceptance Notice or authorization letter for trademark use license.
The requirements for the trademark of JD.COM Mall include the following points:
1. Qualification of trademark holder JD.COM Open Platform will not accept the application of individual merchants for the time being, so its registered trademark name must be a trademark under the name of the enterprise, not a trademark under the name of an individual.
2. The trademark status qualification is settled in JD.COM. Applications for settlement without obtaining the Trademark Registration Certificate or the Trademark Acceptance Notice will not be accepted for the time being. For TM trademarks, the Trademark Acceptance Notice is required, and the registration application time must be six months.
3. Trademark Form Qualification JD.COM trademarks do not accept applications for the registration of pure graphic trademarks. The trademark applied for occupancy can be written, numerical, alphabetic, three-dimensional, color combination or any combination of the above elements.
4. Trademark requirements for store types:
① Flagship store, where the seller has settled in under the status of R trademark or TM trademark of his own brand, or the authorization document issued by the obligee to open a brand flagship store in JD.COM (the authorization document should be exclusive and irrevocable), can be settled in JD.COM Open Platform to open a store.
② Specialty stores, where sellers hold other people's brands, can move in under the status of R trademark or TM trademark, and have authorization documents, and can open stores in JD.COM open platform.
③ franchise stores, which operate two other people's or own brands under the same first-level business category of JD.COM Open Platform, can set up stores with R trademark or TM trademark.
Do sellers in JD.COM Mall need a trademark? I'll answer your questions here. You can enter JD.COM and major e-commerce platforms more quickly by purchasing trademarks, without waiting. After the trademark transfer authorization is completed, it can be settled directly.