Online brand mainly refers to the one-to-one registration of trademarks registered by enterprises on the Internet, and is an intangible asset of the enterprise. The main ways to establish and promote online brands are as follows:

1. Carry out word-of-mouth publicity and network planning through mainstream Internet platforms, such as Tieba, Zhiba, WeChat, etc., such as portals, self-media, super apps, etc. Activities, combined with hot topics, attract people’s attention and increase the exposure of online brands.

2. To enhance the reputation of online brands, this requires combining user needs and the core competitiveness of the enterprise (products or services) to meet customer needs, improve customer experience, and make customers realize that the product is theirs. needed.

3. Combine online and offline scenarios to give customers a real experience.