Amazon is one of the world's largest e-commerce platforms, providing sellers with various opportunities to promote new products. The following are several methods commonly used by Amazon to promote new products:

Product advertising: Amazon provides a service called "Amazon Advertising". Sellers can place product advertisements on the Amazon platform to increase product exposure. Spend. By setting appropriate keywords, ad budgets, and bids, sellers can display their ads to potential customers.

Promotions: Amazon allows sellers to create promotions, such as discounts, buy one get one free, etc., to attract more buyers to purchase new products. These promotions can be set up and managed through the "Promotions and Advertising" feature on the Amazon platform.

Product optimization: Amazon’s search engine is very important. Sellers can improve the ranking of products in search results by optimizing the keywords, titles, descriptions, pictures and other information on product pages. Good product pages and relevant keywords can help potential customers find and learn about new products more easily.

Customer testimonials: Customer testimonials of a product are very important in the purchasing decision of potential buyers. Sellers can actively interact and encourage customers to review new products and provide quality after-sales services to increase the number and quality of positive reviews.

Social media and influencer cooperation: Sellers can use social media platforms to interact with potential customers, share product information, demonstrate product advantages, and cooperate with influencers in related fields to let them promote new products. This can increase product visibility and exposure.

Amazon Brand Registration: Sellers can build their own brand pages by registering Amazon brands to provide richer brand stories and product information. Brand Registry also provides some additional promotional tools and features that help increase product visibility.

Amazon Advertising Expert Services: Amazon also provides advertising expert services. Sellers can hire Amazon’s professional team to help formulate and implement a more comprehensive promotion strategy to achieve better sales results.

In general, Amazon promotes new products through advertising, promotions, product optimization, customer reviews, social media cooperation and other methods. Sellers can combine these methods to develop suitable promotion strategies based on product characteristics and target audiences to increase product exposure and sales on the Amazon platform.