Chairman of Italian Fashion Federation, member of the board of directors of Firenze Fashion Center and Pitti Immagine.
Italy has two lifelines: one is the unrepeatable artistic soul that illuminates the whole world,
The other is the fashion industry that supports the national economy. The perfect combination of spirit and flesh makes Italy full of strong temptation. Paolo Dzheniya, a typical Italian man. You must be familiar with this surname. Yes, he is the family heir of Ermenegildo Zegna, Italy's top menswear. This enterprise is also the most important part of the Italian economic skeleton. Today, Paolo Zegna is still extremely proud of his grandfather, who regarded unique innovation, world-leading technology, global vision and operation as the foundation of the enterprise at the beginning of Dzheniya's establishment. As the third generation CEO of Dzheniya, he is a global person and letter.
Interest and capital flows far exceed today's. Paolo Zegna is committed to pushing Dzheniya's booming globalization to a new extreme.
Inheriting Globalization and Expanding Zhang Zhilu
When Paolo Dzheniya, a tall man, walked into the Dzheniya store in hang lung plaza for an exclusive interview, he took off his sunglasses, quickly inspected the new store that opened in April, and then burst into a big smile. Indeed, from the opening of the first store of 199 1 Beijing Wang Fu Hotel to now, less than 13, Dzhniya has opened 42 Dzhniya stores in China-"attacking the city slightly" so quickly that he can't help but feel happy. Paolo, however, feels that today's Dzheniya is still on the road initiated by his grandfather, and what he has done is described by an China idiom, that is, "following good advice".
Paul's grandfather Dzheniya was born in Trivero, a small town in the northern Italian Alps. At the age of 20, he inherited his father's textile workshop and founded Dzheniya on 19 10. At that time, the company had only three wool spinning machines. The fabric market at that time was dominated by products from England and Scotland. Newborn calves are not afraid of tigers, and young Dzheniya is determined to create a legend in the history of Italian textile industry.
First of all, he positioned his main products on high-quality men's fabrics, then collected the best wool from the raw material market and produced natural high-quality textiles with the most advanced technology. Then he was the first to sell high-grade fabrics with his own name as a trademark, and then he continued to promote the brand. Ermenegildo is committed to product and marketing innovation, reversing Gankun's decline, and making Dzheniya synonymous with high-quality and high-grade men's fabrics all over the world. "1938, products with my grandfather's name were exported to 40 countries, and Dzheniya was globalized in the hands of the first generation of founders," Paolo proudly said.
1960, Ermenegildo's two sons Angelo and Aldo inherited their father's business. * * * The two brothers, both CEOs, led the company to extend its products from fabrics to ready-made clothes, and positioned the development route of men's wear in the world's top men's wear market. Dzheniya does not pursue novel styles and gorgeous colors, but conquers consumers with its flawless, well-tailored, elegant and quaint personalized style. Then gradually developed knitting, accessories, sportswear series.
1989, Paolo and his cousin * * * took over the family business with an annual income of over 100 million dollars from their parents. Nowadays, Dzheniya, which has become the trend leader of men's wear in the world, has an annual output of 2 million meters of textile fabrics, 350,000 suits, more than 6,543,800 sportswear and 6,543,800 garment accessories.
Paolo 1956 was born in Turin, Italy, and was brought up by his family. He is Dzheniya's successor. Paul University studied economics and sociology at the University of Geneva. After graduation, he held different positions in the casual wear business, textile business, production, organization, marketing and other fields of Dzheniya Group, and finally took over smoothly.
After the third generation of Dzheniya came on stage, it concentrated on weaving the global production and marketing network that Dzheniya began to lay out in the 1970s. Paolo said that since he became CEO 15 years, he has spent most of his time traveling around the world, working with local marketing managers to improve his performance, strengthen the leading position of Dzheniya brand, and more importantly, look for new markets and new opportunities. With the increasing saturation of European and American markets, China and India, with booming economies and huge population bases, have jumped into Dzheniya's field of vision as exciting emerging markets.
Shoujia concept store
Dzheniya, an Italian menswear brand, recently confirmed that it plans to open a new global concept store in Lippo Plaza in Luwan District, which is the first time that Dzheniya has opened a concept store in Chinese mainland. The new store will be the fifth global concept store in Dzheniya after Milan, new york, Shinjuku and Hongkong, designed by architect Peter marino. The new store under construction covers an area of about 1 100 square meters and is expected to be completed before the opening of the 20 10 Shanghai World Expo. Dzheniya has 525 branches in 86 countries.