The Cadillac trademark is the heraldry and shield pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble.
The "shield" symbolizes that Cadillac's army is an invincible, heroic, invincible and heroic division. The "shield" is divided into four equal parts by two dark brown rods. The second and third parts have two intersecting brown bars, showing the crusaders as knights on distant battlefields. There are three black birds in the first and fourth halves, the two halves are divided in half by black sticks, and three identical birds are separated, two on top and one on the bottom. According to the custom of the time, a bird without legs and beak, if three birds appear at the same time (i.e. trinity), is sacred. These birds also represent brave and passionate Christian warriors and wisdom, a rich and intelligent mind and perfect moral character.
The colors in "Shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and bravery; silver represents marriage, purity, fraternity and virtue; yellow means harvest and wealth; blue represents innovation and exploration; black means land.
The current average age of Cadillac owners in China is around 33 years old, so it seems that more people born in the 1980s or even the 1990s are buying Cadillacs. Cadillac owners under the age of 45 account for 80%. This shows that Cadillac is more popular among young people, or that its appearance is more acceptable to young people. Indeed, judging from Cadillac's family-style design, the new family-style design has covered all models. Cadillac is no longer just luxury, but stylish, sporty and luxurious.
Now China has become Cadillac’s largest unilateral market, but even if someone is willing to buy Cadillac, some negative news can easily affect Cadillac’s impression among consumers. The first is a concept that has been implanted in consumers' minds - high fuel consumption. Not only Cadillac, but all American cars are considered "gas tigers" in the eyes of consumers.
One million car purchase subsidies