Online Brand Protection (Online Brand Protection) is a qualification protection measure for brand owners and legal users to prevent infringement and infringement from the Internet, including domain name protection for enterprises. Online protection of corporate names and trademarks, corporate brand public opinion monitoring, DNS protection, etc.
Why should we protect online brands?
As competition on the Internet becomes increasingly fierce, problems such as domain name abuse, website security, and brand risks continue to increase. One of the major challenges faced by enterprises is how to protect online brands in the face of many risks.
Abuse of online brands will cause loss of revenue, damage brand reputation and customer trust, and increase legal risks. Through the protection and monitoring of domain names, trademarks, and media, we can prevent and resist threats and damage to online brands.
How do companies implement online brand protection?
1. Actively register domain names and trademarks to serve the company’s brand strategy
For Chinese companies, having domain names that directly reflect their own trademarks is an important step in developing online business and establishing an online brand image. The best choice. In this regard, companies should pay close attention to the progress of domain names and actively register domain names related to their own trademarks and business operations. At the same time, enterprises in the Internet era should always remain alert to possible domain name infringements. Once infringement is discovered, they should immediately take active and powerful measures to regain the domain name to protect their intangible assets from infringement.
2. Implement network-wide brand protection for domain names
In the new Internet situation, companies should take brand keywords as the core and implement "network-wide protection" measures for brands. Use "trademark + domain name URL resources" as a means to build a brand system, establish the concept that both trademarks and domain names are indispensable, and prevent the loss of brand assets. "Whole network protection" can further improve the enterprise's brand protection system in the new Internet era, enhance the enterprise's ability to resist risks and autonomy in the new situation, thereby enhancing the competitiveness of the enterprise in the new Internet era.
3. Reasonable use of dispute resolution mechanisms, arbitration and civil litigation methods
In order to balance the rights and interests between civil rights holders such as trademarks and business names and Internet domain name holders, "Domain Name" The Dispute Resolution Measures have been promulgated and fully implemented. If an enterprise-related brand domain name is maliciously registered or used and the online brand is harmed, you can choose to protect the enterprise's online brand through domain name disputes and arbitration.
4. Entrust a brand protection agency to protect relevant domain names
As a professional third-party agency, the brand protection agency has a keen sense of the market and a forward-looking and systematic awareness of protection. Its professional advice can Help enterprises take the lead and better protect network intellectual property rights.
5. Monitor corporate brand public opinion
Conduct media monitoring for the company, and keep abreast of the public opinion dynamics of itself, users, competitors, etc., so that we can seize the opportunity, handle brand crises in a timely manner, and ensure the brand Reputation is safe.
6. Do a good job in DNS protection
Carry out operational management and unified deployment arrangements for the company's domain name resolution to ensure the standard and safe use of domain names, while preventing tampering due to misoperation and malicious attacks. risks and losses.