In fact, the graphic content of friends circle follows two principles:

Whether it is valuable to your WeChat friends;

whether it is interesting or not, and whether it is to the appetite of some friends;

My WeChat: b19961123 provides learning

Only when at least one of these two principles is met can you send it

If it is irrelevant or only beneficial to yourself, I advise you to put up with it!

let's take a look at how to send the content of WeChat friends circle

1. Arouse the buyer's interest or desire

Since it is to advertise, the simplest principle is to do something and never think about anything. Just like making money, don't think about making money. Is it confusing to watch? The same is true for sending friends. If you only think about me in your heart, how can I send it out for people to buy? Then this advertisement must not be sent well. When sending friends circle advertisements, we must not simply think about the audience accepting information, but arouse their interest or desire.

The simplest thing is the title party. For example, you want to expand your circle of friends in the micro-business, so the title is very attractive, which will make your performance tenfold. The title caught your interest. Of course, there is no distinction between the title and the main body of the article in the circle of friends, so it is very simple. The first line is the title. The first 7~15 words are the key points to stimulate the audience's interest. Be sure to think carefully, so that others will have the impulse to open their eyes.

2. There must be 3, 6 or 9 pictures.

it is recommended to send 9 pictures, but there are not so many pictures every time, so you can send 3 or 6 pictures. One or two pictures are too few to show, so I don't want to open them. Four, five, seven, eight pictures are actually nothing, but there are so many blanks on the screen. Do you look good? Why not use it? Waste publicity opportunities? In quantity, as many as possible for layout.

the second question is what to send. If you want to advertise a product in soft text, don't just send photos of the product. Anyone who sees it every day will get tired of it. Send some photos in use, after use, customer feedback and so on. Of course, there are some photos of life scenes, selfies, parties and so on.

3. To have an exclusive avatar

The avatar problem seems a bit far. But it does have a lot to do with the title. Your avatar is your trademark, and your image is your credibility. When you first started making Wechat business, you might think that any avatar would be fine, and gradually customers accumulated to a certain extent. Do you think you need to change your tall avatar to show your strength? Slowly, your customer base has accumulated more and more, and you finally changed to a super tall avatar. But looking at it has nothing to do with your business. There are many fashion literary models or pictures of beautiful women in my circle of friends. What's more, some people use their own photos of masks as avatars. OMG！ Start your head and think about it, okay!

Try not to change your avatar. It must have something to do with your products and your own image. Let others see you and remember who you are and what you did. Isn't it because of his fascinating back that Brother Back is special? The same problem applies to album covers.

4. the relationship between product category and title.

This seems irrelevant, but it is actually the most important part. The product category you sell determines your title writing and the posture of printing pictures.

To give a simple example, there is a shop specializing in selling ladies' watches on micro-sale. All the main pictures in her shop are taken in one direction with a watch on her left hand, so that after looking at it for a long time, as long as I see the watch in this position, I think of her shop. See here, everyone knows what I mean.

No matter what you sell, you must pay attention to creating a symbol to make the audience remember you subtly. One of the most commonly used techniques in cosmetics is to put the goods on the face with one hand and sell cute photos. This is a symbolic culture. If you are selling bracelets, you can refer to the example of selling watches I mentioned above. If you are selling skin care products, you should pose for skin care products every time, but shoot in different scenes. Friends who sell other treasures can play by themselves.

5. when is the release time better?

Get up early in the morning before the office workers leave for the road. Since it's fragmentation time, send out the message before the waves are fragmented. Of course, if you send it too early, it will be brushed off by other people's information, so you can send something selectively from 7 to 9 in the morning. At this time, it is best not to send advertisements, but to send mood, photos of life and so on.

No one wants to get up early in the morning to watch advertisements. Some advertisements can be selectively and emphatically distributed from 11: to 13: at noon, and some things like customer feedback can be distributed from 16: to 18: at afternoon. Advertise more at night, preferably at intervals from life scenes.

6. Peer-to-peer single advertisement.

some friends rely on this for publicity. If the number of people in your circle of friends is relatively large, you can select lines to send them point to point. Of course, this workload is a bit heavy. But the effect is still good. What is interesting can be the experiment. Your users feel absolutely different when they see the copy you sent him specially and the copy that they can see at a glance is a mass copy!