The scope of trademark infringement needs to be counted from many aspects. From the perspective of trademarks alone, we need to look at the characteristics of words, design and style. At the same time, it depends on the type of shop, and the same type of shop is more likely to infringe. As for Haidilao's application for multiple trademarks, I think it is purely? Idle? . You sued yourself? River bottom fishing? Failure, people deliberately changed their names, and now this kind of behavior is detrimental to the identity of large enterprises.

1. Haidilao applied for more than 200 trademarks in two days. Investigations by relevant departments found that Haidilao is now particularly sensitive to trademarks, and applied for more than 200 trademarks in two days. The brand names are different, but the styles are very similar. Like what? Pick it up at the bottom of the sea? Fishing in the basin? 、? Hi, Dilau? 、? Houhaidilao? Wait, including all kinds? Fishing? , all kinds of homophones, all kinds of things related to water. What else is included? Hey, blue boy? 、? Xiao Xi Pi? 、? Brother Xiao Hai? Wait, a trademark that seems to have nothing to do with Haidilao. This behavior may be because of fear that others will use themselves? Heat? .

2. How to define trademark infringement? In fact, the behavior of Haidilao is mainly the same as the original. River bottom fishing? Related. At that time, the relevant court ruled that the prosecution of Haidilao was not established. No matter from the font, pronunciation, composition, color and so on. , the other party does not constitute a similar. Moreover, the dishes and business types of the other side are very different from those of Haidilao. Consumers who go to eat will never think of it? Haidilao? Three words. The standard recognized by the court is also the standard of trademark infringement. Judging whether a trademark is infringing mainly from three aspects: trademark, business type and consumer's concept. My personal guess is that Haidilao is afraid of similar incidents in the future, and considering that it may lose the case, it simply registers all of them directly.

3. The scope of trademark infringement has a wide range. Haidilao registered trademark because of one of them? Similar to a trademark? . In addition, it also includes forging other people's trademarks, replacing other people's trademarks without permission and reusing them, and selling goods with exclusive rights to trademarks. Simply put, you can't use other people's trademarks to sell your own things, you can't secretly cancel other people's trademarks for your own use, and you can't sell other people's exclusive products.