The main differences are:
First, the legal basis for registration is different. Trademarks are registered in accordance with the provisions of the Trademark Law, while corporate names are registered in accordance with laws and administrative regulations such as the Company Law, the Foreign-Invested Enterprise Law, the Sino-Foreign Joint Venture Law, and so on.
Second, the methods of obtaining are different. In our country, trademarks for general commodities adopt the principle of voluntary registration, that is, registered trademarks enjoy exclusive rights, and unregistered trademarks can still be used, but do not enjoy exclusive rights; as for business names, names that have not been approved and registered are not allowed to be used, that is, No rights to the name.
Third, the characteristics and content of rights are different. Trademark rights can be used by oneself or licensed to others, but business name rights are generally not allowed to be individually transferred or licensed to others. It should be noted that some companies register other people's Chinese trademarks as part of the company name. There is currently no explicit prohibition in our country's laws. However, if the same or similar words as the registered trademark of others are used as the company's font size in the same or Prominent use on similar goods that is likely to misunderstand the relevant public still constitutes infringement of trademark rights.