Baojun is an independent automobile brand founded by SAIC-GM-Wuling on 20 10. The original meaning of Baojun brand is "Jun", and Baojun is a favorite pony.

Baojun Automobile fully integrates the superior resources of SAIC, GM and Wuling, positioning the brand as a "reliable partner" and taking "optimistic, enterprising, steady and reliable, wise and confident" as the brand spirit, aiming at providing consumers with an automobile brand with "international level of high reliability, low cost of ownership and use, so as to maximize the value owned by customers and exceed their expectations".

Symbolic meaning:

The trademark pattern design of Baojun brand is consistent with the brand name "Baojun" in sound and shape, with "horse's head" as the main element of the brand logo, which expresses the meaning in form, highlighting the creative idea of combining traditional elements of China with modern composition forms.

It fully embodies the brand spirit of "optimistic, enterprising, steady, reliable, smart and confident". In logo, the horse head holds its head high and pays tribute to millions of car owners and users in China on behalf of enterprises and brands.

Refer to the above? Baidu Encyclopedia-Baojun