Speaking of which, due to partnership issues, I planned two independent brands and spent a lot of money, so I also summed up some small tips

The preliminary work of establishing a brand Mainly

1? Brand positioning

The most important question: Who do you want to sell your product to?

Extend from this question to who likes what kind? product? Who likes this style? Where is this? How much financial capacity does this person have?

The answers to these three extended questions are your product structure? Visual design style? Site selection? Product pricing

In fact, brand positioning does not necessarily have to start from this perspective. , you can also randomly select a question from the extended questions as the main question; when facing these questions, my approach is to first explore who likes to drink milk tea products to answer these questions. Judging from the current market, milk tea is basically sold to girls, and the age distribution is about 17-35, so next I will think about what these consumers like

Finally, I actually think that if If you can figure out these questions, you will definitely make a profit

2? Create a brand

The subdivision steps are: Name (be sure to check whether there are duplicate names first, otherwise It will affect the later registration of trademarks) Determine the product style (for example, whether it is mainly fresh fruit or milk tea; what is the sweetness; the style of the appearance of the drink, etc.) Determine the product category (be sure to decide which categories of products to make first and then detail For customized products, 6-7 categories are generally enough. If there are too many, your goods will be unbearable. If there are too few, customers will have little room for choice.) Product pricing (Method 1: Pricing according to the market , due to competition, the price is recommended to be lower than the market price. Method 2: cost pricing) Find a graphic design (the design content includes: packaging materials, menus, posters, leaflets, etc.) Determine the graphic style (you must communicate with the designer more to come up with a good design) Inspiration, except for particularly outstanding designers) Apply for a trademark (applying for a trademark is mainly for subsequent property rights issues. If you say that your brand is successful, but the trademark is no longer yours, then you have to start over) Find Li Surface design/Think about what kind of decoration style you want

Once you do this, the brand has basically been established

The next step is to implement the brand into the store